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TIME Magazine to Hold Bitcoin on Its Balance Sheet

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Mon, 12/04/2021 - 18:07
TIME Magazine to Hold Bitcoin on Its Balance Sheet
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According to an announcement made by Grayscale CEO Michael Sonnenshein, TIME magazine has partnered with the leading cryptocurrency asset manager to release a video series centered around cryptocurrencies. 

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As part of the deal, the iconic publication has agreed to get paid in Bitcoin and hold the largest cryptocurrency on its balance sheet.

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Last month, TIME published a job posting for a new chief financial officer (CFO) that requires "comfort" with Bitcoin and other cryptocurrencies.   

It also started selling its most famous covers as non-fungible tokens in March. As reported by U.Today, one of them ("The Computer in Society") was purchased by Tron CEO Justin Sun for 117 ETH.    

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