According to an announcement made by Grayscale CEO Michael Sonnenshein, TIME magazine has partnered with the leading cryptocurrency asset manager to release a video series centered around cryptocurrencies.
Advertisement
As part of the deal, the iconic publication has agreed to get paid in Bitcoin and hold the largest cryptocurrency on its balance sheet.
Crypto Market Prediction: XRP Switches From Bullish to Bearish, Shiba Inu's (SHIB) Evil Zero Is Back, Who Pushed Bitcoin (BTC) Down From $110,000?
Ethereum Foundation Suddenly Moves $654 Million Worth of ETH
Bitcoin Absolutely Crushing Gold with Biggest Green Candle Since April
Morning Crypto Report: Bitcoin Dangerous at $108,000, XRP Retail Hysteria Fuels $2.50 Rally, Elon Musk's SpaceX Moves $268 Million BTC
Last month, TIME published a job posting for a new chief financial officer (CFO) that requires "comfort" with Bitcoin and other cryptocurrencies.
Advertisement
It also started selling its most famous covers as non-fungible tokens in March. As reported by U.Today, one of them ("The Computer in Society") was purchased by Tron CEO Justin Sun for 117 ETH.

Dan Burgin
Vladislav Sopov
U.Today Editorial Team