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UK Watchdog Says Crypto Ads Now "Red Alert" Priority

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Fri, 07/09/2021 - 04:53
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Alex Dovbnya
Lofty promises offered by cryptocurrency ads do not sit well with the regulator
UK Watchdog Says Crypto Ads Now "Red Alert" Priority
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The Advertising Standards Authority (ASA) claims that cryptocurrency ads are now a “red alert” priority, the Financial Times reports

This July, the watchdog plans to go after “misleading” cryptocurrency marketing campaigns that are getting pushed on social media. 

Miles Lockwood, director of complaints and investigations at the ASA, claims that the clampdown will be “hard and fast” if there are violations:

We see this as an absolutely crucial and priority area for us.

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Irresponsible ads

In May, a Bitcoin poster plastered across the London Underground by cryptocurrency exchange Luno, a subsidiary of Barry Silbert’s Digital Currency Group, was taken down by the ASA because it was encouraging people to buy Bitcoin without adding any risk warnings:    

We understood that Bitcoin investment was complex, volatile and could expose investors to losses.        

Luno started the advertising campaign that ruffled the feathers of the U.K. regulator in February. Bitcoin is currently trading down 44.93 percent from its Feb. 21 peak of $58,516.   

Bitcoin
Image by asa.org.uk

After the cryptocurrency bubble burst in early 2018, social media giants scurried to ban cryptocurrency ads on their platforms.

In June, however, Google announced that it would allow crypto wallets that are registered with FinCEN to use its ad network starting from August.         

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About the author

Alex Dovbnya (aka AlexMorris) is a cryptocurrency expert, trader and journalist with extensive experience of covering everything related to the burgeoning industry — from price analysis to Blockchain disruption. Alex authored more than 1,000 stories for U.Today, CryptoComes and other fintech media outlets. He’s particularly interested in regulatory trends around the globe that are shaping the future of digital assets, can be contacted at alex.dovbnya@u.today.