Coinbase Loses Its COO Who Joined the Company During Bitcoin Price Peak

Fri, 05/31/2019 - 19:34
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Alex Dovbnya
Coinbase executives continue to part their ways with the $8 bln cryptocurrency exchange in droves
Coinbase Loses Its COO Who Joined the Company During Bitcoin Price Peak
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Coinbase chief operating officer Asiff Hirji is parting ways with the San Francisco-based crypto juggernaut, Bloomberg reports.

He joined forces with the leading US exchange back in December 2017 after previously occupying the same executive position at online brokerage TD Ameritrade.

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Hirji’s legacy

After joining the exchange at the peak of the retail-driven bull run, Hirji played a pivotal role in advancing Coinbase’s institutional push.

He was part of the exchange’s successful effort to venture into cryptocurrency custody.

According to Coinbase CEO Brian Armstrong, the company currently has more than $1 bln under management with a whopping $150 mln being deposited every month.

We’re incredibly grateful for Asiff’s contributions over the past 18 months. His experience and mentorship helped guide Coinbase through an important chapter in its history,” Armstrong states.

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Executive exodus  

Emilie Choi, the company’s vice president of business, data and international, will be stepping in as a new COO.

She was one of the first employees that were hired by Hirji who reportedly left Coinbase for good on Thursday.

As reported by U.Today, Dan Romero, vice president for international business at Coinbase, left the firm back in April.

That was followed by the exchange’s chief technology officer Balaji S. Srinivasan calling it quits on May 4.

Since many high-level and mid-level executives parted their ways with the company, there is room for confusion about the company’s current direction.

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About the author

Alex Dovbnya (aka AlexMorris) is a cryptocurrency expert, trader and journalist with extensive experience of covering everything related to the burgeoning industry — from price analysis to Blockchain disruption. Alex authored more than 1,000 stories for U.Today, CryptoComes and other fintech media outlets. He’s particularly interested in regulatory trends around the globe that are shaping the future of digital assets, can be contacted at