E-commerce giant eBay announced the launch of its first non-fungible token collection in partnership with hockey legend Wayne Gretzky earlier this Monday.
The San Jose, California-based company joined forces with "green" NFT platform OneOf in order to roll out the collection.
The collection will feature 13 different works of art devoted to one of the greatest hockey players of all time. Each piece costs up to $1,500.
eBay's Dawn Block claims that non-fungible tokens are disrupting the collectibles sector.
eBay was launched at the peak of the dot-com boom in the late 1990s. It remains the second most popular e-commerce platform in the U.S., but it is substantially lagging behind rival Amazon.
Amazon was rumored to pivot to cryptocurrencies in late 2021, but the company vehemently denied such plans.
Jamie Iannone, CEO of eBay, confirmed last year that the company was exploring crypto payments.
As reported by U.Today, eBay first announced that it was going to allow NFT sales last May. Back then, the whole sector was thriving due to growing interest.
NFTs have not been immune to overwhelming bearishness within the cryptocurrency market.
According to the latest Google Trends data, the search volume for the term "NFT" has plummeted since its peak, which certainly indicates waning interest in the sector.
It remains to be seen whether eBay's new collection will be able to generate enough interest to prove that NFTs are not a fad.