Main navigation

Top Shiba Inu (SHIB) Trading Venue Huobi Rebrands to HTX

Wed, 09/13/2023 - 14:55
article image
Godfrey Benjamin
Mainstream crypto trading platform Huobi has just rebranded to HTX
Top Shiba Inu (SHIB) Trading Venue Huobi Rebrands to HTX
Cover image via

Disclaimer: The opinions expressed by our writers are their own and do not represent the views of U.Today. The financial and market information provided on U.Today is intended for informational purposes only. U.Today is not liable for any financial losses incurred while trading cryptocurrencies. Conduct your own research by contacting financial experts before making any investment decisions. We believe that all content is accurate as of the date of publication, but certain offers mentioned may no longer be available.

Read U.TODAY on
Google News

Huobi Global, one of the top trading platforms renowned as a major backer of the Shiba Inu (SHIB) meme coin project, has announced its comprehensive rebranding to HTX. The move, according to the exchange, was targeted at creating a new identity for the firm after a cumulative 10 years since it began serving customers from around the world.

New PayPal (PYUSD) Stablecoin Pairs Set for Listing on Huobi: Details

The trading platform has been quite proactive amid the switch, as every one of its social media handles, including its official X account, has been rebranded to feature the new name. The company has even gone ahead to change some of its products to reflect the rebranded name, as it believes this new name will grant it the sort of visibility it needs.

According to the trading platform, the "H" in the rebranded name stands for Huobi, "T" represents TRON with a commitment to being all in on TRON, and "X" stands for e(x)change. This renaming is adjudged as thoughtful as it bears a unique resemblance to both the Huobi and Tron brands, all under the administration of founder Justin Sun.

Huobi Token (HT) Price Spikes by 21% After Justin Sun Reportedly Purchased Exchange

The rebranded name is even more intriguing due to the close similarity it has to the now-defunct brokerage, FTX Derivatives Exchange.

New dawn for Huobi — er, HTX?

The rebranding of the Huobi exchange to HTX might prove to even be more well thought out as the former brand is associated with a lot of controversies from insufficient liquidity to falsification of true reserve holdings.

While HTX will not be starting afresh, the rebranding might spell a new dawn for the trading platform to regain its fair share of the market at a time when most leading competitors, including Coinbase Global Inc. and Binance exchanges, are battling regulatory crackdowns from the United States Securities and Exchange Commission (SEC).

With the rebrand, Huobi is expected to deepen its support for SHIB, XRP, Cardano (ADA) and other altcoins.

article image
About the author

Godfrey Benjamin is an experienced crypto journalist whose main goal is to educate everyone around him about the prospects of Web 3.0. His love for crypto was birthed when, as a former banker, he discovered the obvious advantages of decentralized money over traditional payments. With his vast experience covering various aspects of Web3, Godfrey's articles has been featured on, Cryptonews and Coingape, among others.