Ripple Unveils New Brands and Executive Reshuffle

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Tue, 10/06/2020 - 06:00
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Alex Dovbnya
Blockchain giant Ripple announces major changes as Xpring's senior vice president Ethan Beard leaves the company
Ripple Unveils New Brands and Executive Reshuffle
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Blockchain company Ripple announced the rebranding of its two products (Xpring and Ripple for Good) to RippleX and Ripple Impact, respectively, in its Oct. 5 blog post. As reported by U.Today, these trademarks were registered last month.   

The San Francisco-based decacorn also underwent some key leadership changes following the departure of its longtime employee Ethan Beard, ex-senior vice president of Xpring. 

Meet newly appointed GMs

Monica Long — who first joined Ripple as a director of communications back in 2013 — has been appointed as the general manager (GM) of RippleX.

Xpring originally acted as Ripple’s investment arm before shifting its focus to developing the XRPL ledger. Following the rebranding, it will continue providing necessary tools and services for developers.         

In his tweet, Beard claims that he has left Ripple because of his plan to start a new venture but he’s not moving far from the XRP ecosystem.

Meanwhile, RippleNet, the blockchain-powered cross-border payment network that surpassed 300, last year will now be helmed by another long-time Rippler Asheesh Birla.

Like Long, Birla joined the $10 bln blockchain company seven years ago when it was a small startup, becoming one of the founding members of its team. He reflected on the company’s impressive growth in a recent tweet:   

“7 years ago, I joined Ripple to build our network, RippleNet. It’s since grown to hundreds of FIs sending millions of txns, billions of $, and expanding with services like liquidity management and lending. Excited for what the next decade will bring!”

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Builders, not disruptors 

While announcing the executive reshuffle, Ripple CEO Brad Garlinghouse highlighted that the company is laser-focused on building instead of disrupting:

"Ripple is evolving, but our core mission remains - we’re builders, not disruptors." 

When Ripple made its debut on CNBC’s Disruptor 50 list back in June, the 49-year-old executive made it clear that their mission was “enabling” things, not breaking them.

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About the author

Alex Dovbnya (aka AlexMorris) is a cryptocurrency expert, trader and journalist with extensive experience of covering everything related to the burgeoning industry — from price analysis to Blockchain disruption. Alex authored more than 1,000 stories for U.Today, CryptoComes and other fintech media outlets. He’s particularly interested in regulatory trends around the globe that are shaping the future of digital assets, can be contacted at alex.dovbnya@u.today.