Burger giant McDonald’s chooses an unusual way to celebrate the 50th anniversary of its iconic Big Mac launching a new currency dubbed McCoin. Anyone will be able to get a brand-new coin by simply buying the burger starting from Aug. 2 (Jim Delligatti’s birthday who was the founder of Big Mac).
A signature meal
The representatives of the biggest fast food chain have decided to keep in touch with the latest fintech trends while honoring, arguably, the most famous burger in the world. Big Mac has been already with us for fifty years. As of now, his popularity only continues to increase, since McDonald’s sold more than 1.3 bln Big Macs in 2017. It left such a significant imprint on American culture that there is already a whole Pennsylvania-based museum devoted to this specific burger.
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Is it crypto?
McCoin will come in five different designs, which will depict every decade of Big Mac’s lifespan with a few tricky references to the pop culture of the respective decade. Technically, McCoin is not a cryptocurrency, because it is literally a physical coin. McCoin, of course, cannot be used for investment purposes, since the only investment that you can do is to buy another legendary burger with these coins! Otherwise, one can simply collect them. McDonald’s runs a special offer on Big Macs for the rest of 2018. The total emission will reach 6.2 mln tokens.
Economic impact
It is worth mentioning that Big Mac basically gave birth to ‘burgernomics.’ In 1989, The Economist introduced the Big Mac Index (BMI). The magazine annually uses Big Macs’s prices in order to evaluate and compare the purchasing power of different economies around the globe (for example, the famous burger meal turned out to be 53 percent cheaper in Hong Kong).
Arman Shirinyan
Godfrey Benjamin
Dan Burgin