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McDonald's Presents Own Coin, But Do Not Expect to Find It On CoinMarketCap

Mon, 07/30/2018 - 19:06
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Alex Dovbnya
While crypto becomes more popular, McDonald’s is throwing a curveball into the game by releasing its own coin
McDonald's Presents Own Coin, But Do Not Expect to Find It On CoinMarketCap
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Burger giant McDonald’s chooses an unusual way to celebrate the 50th anniversary of its iconic Big Mac launching a new currency dubbed McCoin. Anyone will be able to get a brand-new coin by simply buying the burger starting from Aug. 2 (Jim Delligatti’s birthday who was the founder of Big Mac).     

A signature meal

The representatives of the biggest fast food chain have decided to keep in touch with the latest fintech trends while honoring, arguably, the most famous burger in the world. Big Mac has been already with us for fifty years. As of now, his popularity only continues to increase, since McDonald’s sold more than 1.3 bln Big Macs in 2017. It left such a significant imprint on American culture that there is already a whole Pennsylvania-based museum devoted to this specific burger.


Is it crypto?

McCoin will come in five different designs, which will depict every decade of Big Mac’s lifespan with a few tricky references to the pop culture of the respective decade. Technically, McCoin is not a cryptocurrency, because it is literally a physical coin. McCoin, of course, cannot be used for investment purposes, since the only investment that you can do is to buy another legendary burger with these coins! Otherwise, one can simply collect them. McDonald’s runs a special offer on Big Macs for the rest of 2018. The total emission will reach 6.2 mln tokens.        

Economic impact

It is worth mentioning that Big Mac basically gave birth to ‘burgernomics.’ In 1989, The Economist introduced the Big Mac Index (BMI). The magazine annually uses Big Macs’s prices in order to evaluate and compare the purchasing power of different economies around the globe (for example, the famous burger meal turned out to be 53 percent cheaper in Hong Kong).

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About the author

Alex Dovbnya (aka AlexMorris) is a cryptocurrency expert, trader and journalist with extensive experience of covering everything related to the burgeoning industry — from price analysis to Blockchain disruption. Alex authored more than 1,000 stories for U.Today, CryptoComes and other fintech media outlets. He’s particularly interested in regulatory trends around the globe that are shaping the future of digital assets, can be contacted at