EasyMM: Five Years of Market Makers' Evolution

Over the past five years, the cryptocurrency market-making industry has undergone significant transformations, reflecting the dynamic nature of the crypto landscape. Let's take a journey through its evolution.

From inception of Bitcoin (BTC) to 2018 Blockchain Winter: Rise and rise of crypto market makers

Back in 2009-2012, the market making scene on the cryptomarket was pretty raw and uncharted. With the birth of Bitcoin came the birth of the first crypto exchanges and market makers. These were the early adopters, the pioneers — individuals and small teams dipping their toes into this exciting new world.  Crypto market-making solutions were mostly semi-automatic and unstable, with liquidity provision being severely limited.

Fast forward to 2013-2017, and things were ramping up. As the crypto market matured, so did the players within it. Enter the era of professional market makers. Companies like Cumberland Mining, Jump Trading and DRW Trading stepped onto the scene, offering specialized services and bringing a new level of sophistication to the table. The first crypto focused market makers helped grow the capitalization and 24-hour trading volume for multiple tokens. As time passed, these firms became not just about market making; they were offering a whole suite of services, from arbitrage to asset management.

Then came the crash of 2018 — a seismic event that rocked the crypto world to its core. Many exchanges and market makers fell by the wayside, unable to weather the storm. But from the ashes emerged a more resilient, more adaptable breed of market makers. They took the best from previous solutions, introduced new features and came back stronger.

In 2021-2023, working with market makers became an inevitable part of economic strategy for every early-stage product on the crypto market. MM’s help attract initial traders and make assets more appealing, driving the demand. Market makers are responsible for billions in daily trading volume and many successful token launches heavily depended on good MM strategies. Today, besides scaling in terms of trading volume and liquidity, market makers are becoming increasingly sophisticated, multi-function and customizable. 

EASYMM addresses most important challenges of 2024

In 2024, the cryptomarket landscape looks vastly different. There are 2,4 million coins, thousands of trading platforms and regulated institutional products. The market has matured, with total capitalization reaching the $2,7 trillion mark. To maintain quality and surpass competition, market makers had to adapt , onboard new features and expand operations. Today MM’s are not just confined to centralized exchanges - they are operating on decentralized platforms and on over-the-counter markets. And it is not just the old guard anymore; traditional financial market makers are starting to take notice and expand to the cryptomarket, bringing their expertise and capital into the mix. 

The present-day cryptomarket landscape necessitates that market makers continuously innovate their solutions and introduce groundbreaking products to deliver high-quality and competitive offerings. EasyMM exemplifies a modern market maker, operating at the forefront of the cryptocurrency market. Leveraging technology and extensive expertise, the company offers transparent and cost-effective market-making solutions for crypto projects.

EasyMM prioritizes competitive pricing. The company offers rates that are better than 90% of the offers on the market, ensuring that all clients get the best value for their investment. The platform is committed to stability, so every customer can rest assured that their needs will be met reliably and consistently.

Moreover, EasyMM highlights the importance of customization at every step. The company fully understands the uniqueness of every client, with their own combination of goals, strategies, and preferences. That is why EasyMM offers full customization, allowing clients to adjust software settings to suit their specific needs through their dedicated account manager. 

Fast setup times — sometimes as quick as 48 hours — to ongoing assistance and guidance, EasyMM covers every step of the way to ensure its clients' success.

Market making, streamlined: EasyMM sets new benchmarks for segment

Market making will remain relevant in the coming years for several compelling reasons. First, as the cryptocurrency market continues to mature and attract more participants, the need for liquidity provision becomes increasingly critical. Market makers play a vital role in ensuring smooth and efficient trading by providing liquidity, which reduces price volatility and enhances market stability.

Second, the growing popularity of decentralized finance (DeFi) platforms and decentralized exchanges (DEXs) underscores the importance of market makers in facilitating trading activities in these decentralized ecosystems. Market makers can bridge the gap between buyers and sellers, improving liquidity and enabling seamless trading experiences for users.

Third, as the regulatory landscape surrounding cryptocurrencies evolves, market makers will play a crucial role in ensuring compliance with regulatory requirements. By implementing robust risk management practices and adhering to regulatory guidelines, market makers can help build trust and credibility within the industry, attracting more institutional investors and mainstream adoption.

Overall, market making will remain a fundamental aspect of the cryptocurrency market, providing essential liquidity, fostering market efficiency and supporting the continued growth and development of digital asset ecosystems.