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The spot Bitcoin Exchange Traded Fund (ETF) terrain might have recorded more than $5 billion in inflows, but the industry is still in its infancy. BlackRock, one of the issuers whose iShares Bitcoin Trust (iBIT) has been approved by the United States SEC, has just dropped a commercial to take the marketing war to a whole new level.
Analyzing the prospects of the spot Bitcoin ETF ad, Senior Bloomberg ETF Analyst Eric Balchunas labeled the commercial "simple, modern, and effective." The analyst noted that rather than appeal to a defined investor class, BlackRock chose to exude a strong advisor-friendly vibe.
The BlackRock spot Bitcoin ETF was associated with progress, and the investment banking giant promised simplicity, as it said its subscribers can manage their BTC ETFs in the same way as other products it offers in the traditional financial world. For the BlackRock ads, the goal was to inform investors that a new asset class is in the market, with the opportunity for investors to take advantage of the trend.
In the about five weeks since the products were greenlighted by the U.S. SEC, BlackRock has established its dominance in no small way, with its total inflows and Asset Under Management (AUM) far outstripping those of its peers.
Marketing war for spot Bitcoin ETF intensifying
Before BlackRock released its ads, other spot Bitcoin ETF issuers like Bitwise have debuted advertisement, through which they hope to gain a headstart in the new world.
Thus far, the ads have favored Bitwise. The new product has drawn more customers than envisaged, as showcased by the broader spot Bitcoin ETF market.
Grayscale Investments also has a marketing strategy it adopted despite its sustained outflows. The goal for the Michael Sonnenshein-led firm is that, over time, investors will come to appreciate its dominance and expertise in navigating the Bitcoin investment landscape.
Gamza Khanzadaev
Yuri Molchan
