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Binance’s Exponential Rise Up the Ranks an Impressive Cryptocurrency Feat

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    Binance has set the precedent for success when it comes to running a cryptocurrency exchange, but how have they gotten so big, so fast?

Binance’s Exponential Rise Up the Ranks an Impressive Cryptocurrency Feat
Cover image via u.today
Contents

Biance, arguably the world’s biggest cryptocurrency exchange, said back in July that it expects to make up to $1 bln in profit for 2018, a year which has been decidedly bearish. This cryptocurrency exchange is also not even two years old yet, but it has climbed the ranks to the top in quick time.

But what is it that has made this exchange such a success, especially in a bear market, and especially in a cryptocurrency space that has become so saturated and competitive in regards to exchanges?

The exchange started out on the right foot, with an innovative idea and a well-timed ICO for the Binance Coin (BNB) but from there, the growth of the company has been aided by its solid foundation. This in itself has allowed Biance to innovate and expand to new areas, including upcoming fiat-to-crypto exchanges.

It is a worthwhile exercise to look at Binance’s route to the top and discover if there is anything for other companies in the market to glean from their journey. In such a competitive market, there have to be competitors that are either looking to innovate, or potentially imitate.

Rocketing to the top

Binance was founded in early 2017 by Changpeng Zhao in China. They quickly moved to launch an ICO for a native utility token called the BNB. This was a timeous decision as July 2017 was when the ICO craze was really starting to take off and it ended up netting Binance $15 mln.

The intention with the BNB was to give its holders 50% off fees on the trading platform, which was an attractive proposition and surely one of the reasons why Binance accumulated so many users so quickly, but also why it’s token became important and embedded down the line.

It took Binance just 143 days from its launch to reach the top three cryptocurrency exchanges globally, and its growth did not slow down. At the beginning of 2018, the exchange boasted about 2 million users, but six months into this year that number swelled to 10 million.

It is for all of these reasons and this astronomical growth, that Binance is predicting its profits to top $1 bln this year.

The BNB’s role

Binance’s own token has surely been key to its growth as a company, but at the same time, the companies growth has also helped establish and expand the use of the utility token. Because it started out simply as a way in which users could lessen their fees, it was well received and attractive to new users.

The BNB thus was heavily traded, very liquid, and well distributed, all aspects that aid and help grow an exchange. Thus, as more people flocked to Binance because of the lessened fees through its token, the company grew, and the BNB expanded its reach and value.

BNB is now more than just a coupon for 50 percent, it has multiple roles on Binance, including being a voting token for Community Coin of The Month which is a way new coins can be chosen and listed on Binance, and it is being used for Binance’s LaunchPad, which aims to help raise funds for worthwhile start-ups.

A model for the future?

Binance is of course not without its faults, and it has been criticised for onboarding a number of cryptocurrencies, and also accused of charging exorbitant rates for doing so as a money making scheme to the determined of the ecosystem.

However, their story of growth — even in a quickly expanding space like Blockchain — is still impressive, and may well be setting a precedent for future exchanges to become established. Binance will face struggles down the line, especially with regards to regulation, and this is why it has already moved operations to Malta, but its foundation is already laid.

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About the author

Darryn Pollock is an award winning  journalist from Durban, South Africa. He picked up Vodacom’s Regional Sports Journalist Award in 2017 while expanding his Blockchain and cryptocurrency reach.  He is a contributor to Forbes, Cointelegraph, Binary District, and of course, U.Today. Darryn’s belief is that Blockchain technology will be the driving force of the next technological wave and it is the obligation of journalists and writers to tell its emerging story with integrity and pride.

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Bitcoin Price to Hit $250,000 Due to Lightning Network Use by 2023: Tim Draper

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    World-famous investor and Bitcoin bull Tim Draper explains what reasons will push Bitcoin price to $250,000 by 2023

Bitcoin Price to Hit $250,000 Due to Lightning Network Use by 2023: Tim Draper
Cover image via en.wikipedia.org

Disclaimer: The opinion expressed here is not investment advice – it is provided for informational purposes only. It does not necessarily reflect the opinion of U.Today. Every investment and all trading involves risk, so you should always perform your own research prior to making decisions. We do not recommend investing money you cannot afford to lose.

Contents

While speaking to the audience at the Malta AI & Blockchain Summit last week, the billionaire and prominent Bitcoin supporter Tim Draper confirmed his previous forecast for the BTC price hitting $250,000 in the near future.

This time he explained that this high price per one BTC will be achieved through the growing use of the Lightning Network and explained how it will happen from his point of view.

Bitcoin still to hit $250,000

The Bitcoin permabull Tim Draper again stated that the Bitcoin price is going to hit $250,000 by 2022-2023. He said this will happen due to the growing use of the Lightning network which allows conducting payments in BTC easily.

Being a major global investor, he nevertheless shares the opinion of many crypto enthusiasts that BTC is not only a store of value but it can also be used to pay for things in everyday life – micropayments, the retail sector, etc, i.e. is perfect for adoption.

Previously, Tim Draper stated that his forecast of BTC reaching $250,000 was actually a quite conservative prediction.

Will Bitcoin get to be worth $1 mln?

As reported earlier on Wednesday by U.Today, the crypto asset manager and a trader Marius Landman tweeted that before Bitcoin hits $1 mln, it is bound to go through ‘super hyper inflation’, in which price drops by $20,000 will be considered insignificant.

He also expects Bitcoin and Litecoin to show ‘subito motus’ (Latin for ‘sudden movements’) soon, saying that this will leave uninformed investors and technical analysts at a loss.

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Bitcoin Price Hits $10,000 on Obscure Cryptocurrency Exchange

Smaller bullish BTC forecasts

Other traders and analysts seem to think more vaguely when they are looking at technical analysis graphs. They are bullish, nevertheless.

The @crypto_rand trader with over 216,000 followers on Twitter simply posts a chart, saying that Bitcoin ‘still looks bullish’.

Another analyst and trader PlanB has published a chart of the way the changes in the Bitcoin mining difficulty have impacted the BTC price. People in the comment thread agree that this data at the moment is bullish for the Bitcoin price.

At press-time, Bitcoin is sitting at $8,823.

BTC price CMC
Image via CoinMarketCap

 

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About the author

Yuri is a journalist interested in technology and technical innovations. He has been in crypto since 2017. Believes that blockchain and cryptocurrencies have a potential to transform the world in the future. ‘Hodls’ cryptocurrencies. Has written for several crypto media. Currently is a news writer at U.Today.

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