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Past-ICO Review: Exchange-Based Tokens Are a Safe Bet During Times Of Trouble

  • Eric Eissler
    🕵️‍ ICO Watch

    Exchange-based coins can weather the storm better than traditional ICO assets. Combined with international recognition and use cases can propel profits even higher

Past-ICO Review: Exchange-Based Tokens Are a Safe Bet During Times Of Trouble
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Huobi Token is not the first exchange issuing its own token. There are many competitors out there:  Binance (BNB), Bibox (BIX), KuCoin (KCS) and Coss (COSS) have all issued their own tokens as well. All four of these exchange tokens have seen success, with the Binance token reaching nearly $1.5 bln in market cap, while KuCoin has a market cap of $300 mln and Bibox has seen its token rise to $75 mln in market cap. COSS is valued at just $10 mln.

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Marketing outside of Asia

Huobi has one additional chance to increase its token value, and that’s through its marketing efforts. As a South Korean exchange, most of its efforts have been directed towards marketing in Asia, and many Europeans and those in North and South America are unaware that Huobi even has a token. If it increases its marketing efforts to a global scale, it could see adoption levels close to those of the Binance token.

Financials

Huobi Token had a token sale from Jan. 24 to Feb. 28, 2018, and raised $300 mln during that period. During the sale, the rate to purchase a token was $1.52. The current trading price for one Huobi Token is $1.72. While that is a nice boost for investors, due to the general tanking market trend, this current price was higher before. Looking back to June 5th, we can see that Huobi hit its all-time high at $5.86- a 285 percent increase from the token sale price! That would have been music to token holder's ears if they had sold at the high. Unlike many of the other tokens that we reviewed here, which just straight down the tubes, Huobi has had some pretty good staying power despite the major market declines. However, there are some conflicting numbers on market cap, CoinMarketCap is reporting Huobi’s market cap to be at $85 mln, while other online publications are citing that it has raised up to $1.5 bln! The latter number appears to be unverifiable. Is this just number padding in a down market?

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Team

While the team is not listed on the website, they are not present in LinkedIn either. These names and titles were pulled from a third party and could not be verified.  

Jun Du - Founder & CEO

Zhang Jian - CTO

Jiawei Zhu - COO

Benefits of investing in exchange-based tokens

When you consider that the value of Huobi Token is largely tied to the profits of the exchange, which continue growing with trade volumes no matter if cryptocurrencies are rising or falling, it appears to be a good investment.

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Exchanges, in general, are the one area that is not overly worried about the success or failure of any one coin. As long as cryptocurrencies remain a traded asset, the cryptocurrency exchanges will continue to see profits. Case and point, Coinbase, which in 2017 had more than $1 bln in revenue.

Next moves

Based on what was covered here, it can be safe to assume that if Huobi token can enter into European and North American markets through marketing strategies focused on these regions, then it will have the opportunity to grow larger and increase its profits and holdings dramatically.

👉MUST READ Past-ICO Review: Alternative Facts and Truths Abound

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The Top Rate ICO Industries in 2018

  • Stavros Georgiadis
    📊‍ Infographics

    Investing in ICOs requires due diligence and analysis of potential risks and returns.

The Top Rate ICO Industries in 2018
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Investing in ICOs requires due diligence and analysis of potential risks and returns. CoinDesk is its article named “The Seven Pillars of ICO Investing” has listed the most important pillars to consider before deciding to invest or not on any specific ICO project.

These 7 Pillars are the following:

  1. Team
  2. Idea
  3. Execution
  4. Legal/Regulatory Framework
  5. Tokenization
  6. ICO Structure
  7. Price Divers

What is interesting and should not be surprising though in the ICO investing is the fact that business models and marketing, promotional channels differ significantly in the amount of fundraising, as some business categories have in general twice the median funding compared to the smaller ones. The following statistic may be useful to investors as it represents the ICO categories with highest median funding. A higher amount of funding may be justified by future business prospects about what investors believe are the most promising trends that could be deliver desired returns on investments given the risks taken.

Categories with highest median funding in 2018:

  1. Blockchain Infrastructure
  2. Internet & Telecommunications
  3. Computing & Data Storage
  4. Data Analytics
  5. Asset Management
  6. Legal Services
  7. Social Media & Communication
  8. Supply & Logistics
  9. IT
  10. Identity & Reputation

These business categories are referenced not in random order, but from highest to lowest order of median funds raised. The Blockchain Infrastructure category has the highest median funds raised at $ 7,012,289, while the Identity & Reputation category has the lowest median funds raised in 2018 at $ 3,750,000. The first and last business categories have a significant difference between them in terms of median funds raised as the Blockchain Infrastructure category is 87% larger than the Identity & Reputation category.

Another key interesting statistic in ICO investing is the geographical distribution of projects fundraising in the third quarter of 2018. The following infographic shows that there are again very large differences within continents. Europe and specifically Russia with $ 182.9 Million was the largest market, Israel with $19.6 Million was the smallest market, while South Korea witnessed a significant drop in fundraising as according to ICORating, in Q3 2018, 17 projects with South Korean origins raised USD 68 million, compared with 16 projects and USD 301 million in Q2 2018.

Geographical distribution of projects based on origin of the project team, Q3 2018

Geographical distribution of projects based on origin of the project team, Q3 2018

Country of origin means a country in which more than 50% of team members were living at the time of an ICO.

Another point worth mentioning is that in Q3 2018 USA had the largest number of projects compared to all mentioned countries in the above infographic, still Russia with a smaller number of projects, 63 was as mentioned the largest market.

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