SingUlarity Darryn Pollock

What is Noiseless Marketing and How Blockchain Helps Products With Real Value

SingUlarity
Marketing is evolving to a point where it is becoming noiseless, it is getting back to its roots, and the value of the product wills out
What is Noiseless Marketing and How Blockchain Helps Products With Real Value
Contents

Marketing is a major factor in every single business and every single market, and plays a huge role in the success or failure of products and services. As such, it is a dynamic and ever-evolving space that is filled with competition and cut-throat ambition.

Marketing has also been driven by technology and with that, the likes of Above the Line marketing have come to the fore and become very much a part of the mass media. With that space growing exponentially, it has been a massive fight for those marketers to push theirs above the line agenda.

Above the Line at its peak

But, big Above the Line marketing, in a competitive environment, has meant that the marketing is more important than the product.

Marketing has entered a space where the product is secondary, and the fine margins between a good and great product can be determined more about how they are marketed.

But as times have begun changing, and even technology shifting, there is a change in the wind for marketers as well. Marketing differentiators have shifted to Below the Line to try and prove their products worth, but now, there is a layer even lower than that needs to be figured out.

People have started to grow tired with flashy Above the Line marketing and are more intent on knowing what their fellow users think. Communities are forming and their power is being felt, more so, communities are also becoming transparent thanks to technology like Blockchain.

Companies can't press the communities with the perceived value anymore. The information spreads from one community member to another, and hence the need for noiseless marketing.

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Below the Line

The popularization of mass media and things like television, radio, and other such platforms for Above the Line marketing saw a boom in advertising for products and services, applying to a mass market.

People were convinced that certain products were a must have and that they were superior to other competitors, simply because they had a bigger advertising budget and could push a perceived value down people’s throats.

As marketing helped consumerism boom, so it exponentially made the product market and the advertising market that much more competitive. The barrier to entry for people creating a range of products was far less, and the market became flooded for choice in different products.

The only way to really differentiate oneself from the competitor was through advertising. The value being advertised or spurted through marketing was not necessary as high as it stated, but it was perceived that way.

Above the Line was soon being challenged as the market was no longer faceless and voiceless. Suddenly, through the Internet and social media, the customers could speak out and interact with the product creators. They had a voice, and it became just as important to advertise Below the Line again.

Below the Line advertising allowed the products to demonstrate themselves, put other marketing spins on, and try and add extra value rather than forcing a perceived value. The customers would no longer lap up everything that was said, and they could see the value and would let others know where that value began and ended.

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The new horizon

Still, as marketing continued to move with the times, social media and the Internet was used as a tool, and the perceived value of things was also manipulated through marketing. Ratings, star reviews and other forms of comments are easily forged, and so, the market differentiator may have shifted, but the products were still being defined by new forms of internet marketing.

Marketing's reputation has become sleazy and the perception is that every advert or marketing strategy is trying to get the most out with the least in. People are no longer falling for it.

This has led to what is seen as a new standard in marketing that can be considered “noiseless marketing.”

Noiseless marketing is essentially letting the product do the talking, and not wasting people’s time with unnecessary fluff on trying to push a product.

Silent marketing rather listens than shouts, and takes in what is needed by being intuitive, and creating exactly what is wanted.

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Community transparency

As new technology comes forward, such as Blockchain, marketers again have to adjust, just like they did to television and the Internet. The thing is, with Blockchain, the steps in marketing are already being made with this phenomenon of noiseless marketing.

Blockchain supports the idea of community transparency and the relationships and connections of real trust. Companies willing to market their product will have to offer something of real value, invest less in marketing as it will be of much lesser use than it is today.

Trust is the ultimate catalyst for any community. There are projects like U°Community that build a transparent community platform with dynamic reputation. Users could create content, interact with people, direct their own communities, run businesses, and even build dApps without having to leave the ecosystem.

Communities that are formed in Blockchain will be the judge, jury and executioner of a product, and they will not be spoken to through marketing to be swayed one way or another. The trustless and transparent nature of the Blockchain and the communities present on it will also make it difficult for marketing to get around this core.

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A Blockchain way of life

The creation of Bitcoin and Blockchain came out of a changing in global sentiment to move away from corporations and centralized control. It is Blockchain and its decentralized nature that is so important and tempting for the new generation.

In this way, noiseless marketing is also a reaction to a desire to be less reliant on centralized authorities- this time in advertising. Blockchain is the means on which a global desire can be played out, and down the line it will be the end of centralized control over the population.

To this end, noiseless marketing needs to become the future. Although it will be tough and a lot of players will become extinct, the ones with value will win. And the community will only win too.

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Become What You Are: How New Online Communities Boost Self-Identification and Social Mobility

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“The only person you are destined to become is the person you decide to be.” Why this is more possible now than ever
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The word “birthright,” when defined as an individual’s entitlement to particular benefits or possessions conferred at birth, has nearly faded from use. Indeed, it sounds anachronistic and almost un-American – “entitlement” itself has accumulated a multitude of negative connotations in recent years. We still believe certain truths to be self-evident and certain rights inalienable, at least in theory, but the concept of having a birthright to opportunities– or responsibilities– seems archaic.

These days, even in developed countries, most families are struggling to maintain a middle-class lifestyle at best, and have very little birthright, if any, to bestow on their offspring. On the other hand, it’s probably good news that we are inhabiting increasingly open and diverse societies, where we no longer view children as being destined for various privileges or deprivations by the context of their birth.

And yet, we cannot discount the role played by the circumstances of early life in determining an individual’s path and sense of place in the world. Thanks in part to the technological advances of the last few decades, that sense of place is becoming less dependent on geographical location or social status.

However, our identities are still forged through socialization– the process of internalizing societal and cultural norms that ensures the survival of individuals and the continuity of civilization.

We learn who we are and what our future lives may hold through the frameworks and narratives of our communities. As Internet technology changes the nature of our communities, so it must change the nature of our identities– and the way those identities can evolve over a lifetime.

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Bring your own self

In the 19th-century, industrialization led to the formation of entire strata of new job categories. The change in the economic model permeated the social structure, leading people to question their place and purpose in it. Most were finding that although their awareness of life’s possibilities increased, the rigid socioeconomic framework prevented them from moving outside the bounds of the situation into which they were born.

In 1835, one of the great thinkers of the time Karl Marx, then 17 and just setting out on his own path, wrote in Reflections of a Young Man on The Choice of a Profession:

“We cannot always attain the position to which we believe we are called. Our relationships in society have to some extent already begun to be established before we are in a position to determine them.”

Learning opportunities were extremely limited, and even if one managed to attain the knowledge necessary for social and professional advancement, the barriers to entering– or leaving– communities were too high.

Community boundaries gradually became more permeable through the 19th and 20th century, but the decisive shift happened when growing Internet adoption fostered the emergence of online communities that required no qualifications for entry aside from internet access and were unrestricted by geographic or demographic considerations. For the first time, individuals could introduce themselves on their own terms to a supportive group of people with shared beliefs, interests and codes of conduct– even if most of them would never meet face to face.

Internet technology made the editorial composition of one’s online identity and facilitated connections far beyond the reach of “natural-born” communities possible. The user, represented through networks of social connections in different digital environments, was liberated from the restrictions of real life, free to choose community affiliations and abandon them at will.

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Community mix and match

Communities are central to a healthy society, and though they may vary in their form and implementation, certain factors contribute to the feeling of belonging that forms the basis for self-definition. An influential 1986 study by David McMillan and David Chavis found that there are four enduring elements that contribute to a sense of community: membership, influence, integration and fulfillment of needs, and shared emotional connection.

Throughout life, the relative significance of those elements is likely to shift– while influence and agency may be more significant at some stages, an emotional bond is paramount during others. Not only do people change over time, but their community needs may be wide-ranging and even contradictory. Now, we can find a community to support our every interest, to validate every side of our personality.

As the technology of remote communication improves and online communities proliferate, the search for the right community becomes more refined, the choices more nuanced. This variety translates into freedom to be completely unpegged, fully customized– not fitting neatly into any category, yet finding communion in a multitude of settings.

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Beam me up: decentralized mobility

Another great 19th-century thinker, Ralph Waldo Emerson, envisioned the ideal path of self-identification– “The only person you are destined to become is the person you decide to be.” The realization of this vision is more possible now than it has ever been in human history, although recently indicators of socioeconomic mobility have been falling in many nations, including the US, due to a combination of economic and political factors.

While online communities have allowed members to be who they decide to be socially and professionally, they have been powerless to release members from the constraints of centralized financial institutions– until recently. Now, the integration of decentralized solutions with community platforms has the potential to provide increased financial independence as well.

Transparent transactions, accessible investment tools, smart contracts and rewards for added value can give users control over their finances in the same way that online communities have given them control over their identities.

Moving to perfection

Perhaps wider participation in community platforms that use advanced technology to make membership more transparent, secure and promotive of social mobility could help us finally bring to life the dream of a young Karl Marx, as he formulated it in the same work from 1835. He spoke about profession, but it serves equally as inspiration for the pursuit of any calling, passion or identity:

“If the conditions of our life permit us to choose any profession we like, we may adopt the one that assures us the greatest worth, one which is based on ideas of whose truth we are thoroughly convinced, which offers us the widest scope to work for mankind, and for ourselves to approach closer to the general aim for which every profession is but a means- perfection.”

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Сreative Сommunities in Space and Crypto Give Shape to Future Social System

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Aliya Prokofieva is founder of the international space company “Galaktika,” space exploration visionary and active public speaker. She writes for U.Today on the cutting edge tech and disruptive projects that may change the life of billions of people.

Whatever sociologists say about the growing popularity of individualism in the modern world, man was, is and will be a social being. Without denying the importance of individual genii, it is necessary to recognize: it is collective actions that ensure the progressive development of our civilization.

A notable phenomenon of modern social life is communities, the new forms of social groups that Thomas Hobbes defined as "a certain number of people united by a common interest or common cause." Compared with formal teams, they are much more effective and mobile, more focused on the outcome, and reveal the individual capabilities of participants better. It is communities that have all the chances to become a link between the traditional forms of social order that prevail today and those that will replace them in the future.

Working in various projects, I was able to observe the activities of such communities and identify the criteria that they must meet in order to become successful.

image

What makes communities effective

Here are the conclusions I came to:

1. The community needs a goal.

It does not matter what it will be: taking care of homeless animals or finding solutions to the Navier-Stokes equations. The main thing is that

a) it is clear and concrete,

b) it had high value for a certain circle of people.

Communities without a goal or with unclear targets are not viable- this is easily seen from the example of today's Internet. Instead of interested participants, they attract a crowd of trolls, ready to kill any idea. The exchange of views on such sites quickly gets sidetracked from the means of achieving the goal itself. The result is a massive outflow of capable members and the sudden end of the community.

2. Community members should be associated with joint activities.

Groups, united by the exchange of information or the discussion of common interests, have the right to exist, but they look like blank cartridges: from what they are, the surrounding world is neither hot nor cold. Here everything is simple: if nothing is done, nothing will happen.

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3. Community activities should be of public benefit, i.e. not limited to solving the personal problems of its participants, but to project the result into an external society.

The more people outside the community that feel the positive effect of his work, the higher is his social value.

For example, the social significance of a group of volunteers who decided to equip the courtyard of an apartment building will be limited to the circle of its tenants. However, if after this, volunteers take care of neighboring yards, attract new participants, embrace other areas, they will soon become a significant public force citywide.

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4. The task of a result-oriented community is not to suppress, but to promote the individuality of participants.

Equalization in such social groups is similar to death: it sharply reduces the level of responsibility of members of the collective. As a consequence, the effectiveness of joint activities will be zero. The maximum benefit to the community will come from a participant who can say to himself: this is mine, here I will be able to realize my abilities to the maximum and get a worthy reward (not necessarily material).

5. Full participation in decision-making is a distinctive feature of a properly organized community.

Social groups built on a tight vertical of power have no future. In the modern world, fewer people are ready to be content with the role of a pawn in another's game. A joint search for the right solution; the ability to listen and adequately assess points of view that are different from one's own; the willingness to accept a collective verdict, even if it does not agree with their ideals, is a consistent step on the road to a new type of democracy.

6. Trust is the ultimate catalyst for any community.

Communities in the past had to live, and many still do, on platforms that are not transparent in how they operate and the commoditization is obfuscated. Decentralization and the Blockchain technology are changing that. Blockchain transparency is what will shoot communities to the next level. The essence of the immutable ledger is that your every action is always yours. The Blockchain is for you, the individual. This forms trust. There are projects like U°Community that build a transparent community platform with dynamic reputation.

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The "Ether" orbital city

These considerations were fully taken into account when forming a group of like-minded people united by the idea of ​​creating the orbital city "Ether.” The result was a project that met all the criteria of a successful community, which could well become the prototype of a new model of social structure.

First, it has a well-defined goal, understandable to the participants and having a significant value for them. The idea of ​​creating a city in orbit with a population of several tens of thousands, equipped with an autonomous life support system and its own biosphere, is a powerful unifying force.

Secondly, the "ethereal" community is capable: it includes many high-level professionals competent with various fields of knowledge. But even more enthusiasts, keen on the grandiosity of the goal and ready to learn in the process of achieving it, improve themselves and make a feasible contribution to the common cause.

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Thirdly, the community's activities have a high social value: its result will be a breakthrough not only for the participants but for the entire population of the Earth. The engineering and social technologies obtained in the process of working on the project will become the property of not a narrow group of people, but all of mankind, and will bring the day when we begin to consider outer space as our second home closer.

Fourth, the scale and level of complexity of the tasks to be solved are such that there is space for self-realization for everyone. The theoretical physicist and engineer-designer, power engineer and biotechnologist, space designer and city manager- practically any professional experience multiplied by the ability to generate non-trivial ideas, will be in demand and appreciated.

And, finally, at all stages of joint activities, from the development of the concept to the full settlement of the station, key decisions affecting the future of the "Ether" are done collectively. Each member of the community has the right to vote, and every voice will be heard. Equality based on trust and mutual respect is a viable prototype of democracy 2.0.

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The Society of the Spectacle Interrupted: How Blockchain Can Set Theater on Fire

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Thought provoking entertainment based on alternative history and science fiction is enjoying somewhat of a renaissance, with video platforms like Netflix and Hulu releasing entire seasons of new series what seems like every month. Aside from aspiring to and, arguably, in some cases succeeding with, intriguing premises and smart scripts, these modern depictions of imaginary realities often feature the obligatory mind-altering twist ending.

The twist ending boasts an impressive cinematic history– from the Statue of Liberty in Planet of the Apes to Kevin Spacey’s feet in the final scenes of The Usual Suspects and Bruce Willis’s bloody shirt in The Sixth Sense, just a little bit of contradictory information can reveal exactly how much we’ve been taking for granted all along and turn our understanding of the circumstances upside down. Given our enjoyment of edifying perspective flips in fictional works, it’s ironic how rarely we take the trouble to adjust and rethink perspectives in our daily lives.

The most pervasive alternative reality of modern life, the virtual space of social media and Internet transactions, demands a critical look that is long overdue. It’s time to examine where we really are, trace the garden path that led us here and envisions solutions that will work in the context of our new-found awareness.

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The other place

The New Yorker cartoon “On the Internet, nobody knows you’re a dog” was published in the summer of 1993, when barely anyone had daily access to the web, but it turned out to be an uncanny portent of the age of online dating, Internet profiles and digital fraud.

The Internet discovered and filled a need for venturing beyond the reality of one’s life to explore situations and identities that would be otherwise inaccessible. Our online lives became both a reflection and a distortion of real lives, a space with its own rules, a world within a world– a heterotopia, as defined by philosopher Michel Foucault in the 1960s.

In Foucault’s vision, a healthy society would have room for many heterotopias, providing a means of exploring perspectives and experiences that differ from the dominant reality, as well as a way to escape authoritarianism. However, as a representation of alternative, transgressive, contradictory or transforming values, a heterotopia can become both a utopian vision and a dystopian perversion.

So what are the rules of the Internet heterotopia in which we spend so much of our time? What are its governing principles and economic realities? Most importantly, how does it now affect our real spaces?

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The infinite scroll

In another throwback to the pre-Facebook era, a 2002 commercial of a high-speed Internet provider features a web surfer who, due to the superior download speeds offered by the advertiser, reaches “the end of the Internet” because he has “seen everything there is to see.” Obviously, the punchline would fall flat now, because the amount of new content contributed by online users on a daily basis is staggering.

Human beings have a natural inclination to take pride in their achievements and to share important events with their social circle, but the real driver of user-generated content is the validation provided by the community’s response. In this respect, the world of social media seemed to be a forum for self-expression unlike anything that existed before– an addictive, infinite experience that was offered to us free of charge.

The consumer or the consumed?

We jumped at the opportunity to make our opinions heard and our existence recognized, contributing to the immense accumulation of visual and textual data about ourselves and our closest connections. In 1967, French philosopher Guy Debord’s work The Society of the Spectacle expressed concern that genuine activities of life were being supplanted by the spectacle– a space where human relationships are mediated by an endless mass of images that preclude real experiences and thwart critical thinking.

One of his observations, “All that was once directly lived has become mere representation,” is such a compelling critique of today’s Facebook and Instagram culture, that it’s difficult to believe he was writing these words half a century ago.

As experiences were taken out of real spaces and deposited into the heterotopia of the Internet, they became commodities– and as these commodities were fetishized, they came to govern the consumers of the content rather than being governed by them.

Where there are commodities, there are profits and who are the beneficiaries? Not the producers of the commodified content, as it turns out.

The users’ experiences and the community’s engagement with those experiences have been commoditized and monetized by the spectacle’s platforms– until recently, without the users’ awareness. Instead of being an escape from repression, the heterotopia of social media revealed itself as a labor camp.

We thought our online presence gave us a way to protest the machine peacefully– instead, our resources have been feeding its furnaces. As we are using online services, the products of our social activities are consumed by third parties. The camera zooms out to show that the users are actually the workers, pulling at the harness of the spectacle engine while transfixed with the imagery in their phones. It’s a blockbuster-worthy perspective flip– we should be paying attention.

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Interrupting the spectacle

As revelations of privacy violations by major social networks and commercial platforms come to light, user response seems underwhelming. Many are still unaware of the scope of commoditization of personal data, and others feel that the costs of transitioning away from existing online interaction models is too high.

Even the trigger that usually moves people to action, the realization that they are quite literally being swindled, seems weak in the face of the spectacle’s power.

Debord believed that the only way to interrupt the flow of the spectacle was by using stronger spectacular images– situations that would bring about a profound disruption of the existing processes of life, politics, economics and creativity. Perhaps Blockchain technology can be that disruptor– a way to give content ownership back to the users. Although the society of the spectacle may not be entirely interrupted, the alienation it perpetuates may be healed by refocusing on the true value of individual contributions to the community and redistributing compensation where it’s due.

Foucault’s heterotopias are necessary for a diverse and liberated society, as they provide refreshing contexts for our interactions in real spaces. We have seen how the internet’s transfiguration from a heterotopia to a dystopia has soured our belief in human dignity and progress.

It’s our responsibility to give some thought to the ways Blockchain technology– transparent, secure and based on a belief of fair and equal participation– can shift the Internet community toward a utopian state.

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On Crypto Anarchy and Cyber Liberty: Opinion

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Timothy May is a formidable figure on the cryptography and privacy scene and a voluminous writer on all things cypherpunk. His peak work was in the 90s, but it hasn’t aged much, and the recent waves of Blockchain popularity and interest make it all the fresher.

Tim May penned the highly influential The Crypto Anarchist Manifesto in 1988 and coined the term “crypto anarchy”.

I highly suggest that you read his essay Crypto Anarchy and Virtual Communities, which is a fantastic piece printed back in 1994 and that is very prescient on a lot of points of what’s happening today.

There’s a piece from the essay that I’d like to particularly dwell on that recounts how Tim May came up with the word “crypto anarchy” and what he meant by that:

I devised the term crypto anarchy as a pun on crypto, meaning “hidden,” on the use of “crypto” in combination with political views (as in Gore Vidal’s famous charge to William F. Buckley: “You’re crypto fascist!”) and of course because the technology of crypto makes this form of anarchy possible. The first presentation of this term was in a 1988 “Manifesto,” whimsically patterned after another famous Crypto Anarchy and Virtual Communities manifesto. Perhaps a more popularly understandable term, such as “cyber liberty,” might have some advantages, but crypto anarchy has its own charm, I think.

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Cyber liberty

Think of the term “cyber liberty” as this is where I’d like to deviate a little from what’s elaborated upon in “Crypto Anarchy and Virtual Communities” and put it in the perspective of today.

Whether we like it or not, the words anarchy and crypto anarchy can be a boogeyman to the general public, and Tim May went along with the term because he liked it, but the “cyber liberty” might be more fitting by his own admission.

At its essence — and if you remove any emotion and the multitude of connotations that weight the word down — anarchy means that communities and community members can function in a highly conscious state. In a state in which they can freely cooperate and self-govern without the need of the government. Anarchy is not about actively getting rid of the government; it’s about operating as a tightly knit community.

And yet the term “cyber liberty” is a better one and is extremely fitting today.

With the spread of mobile technology, mobile money has become not only popular and accessible but pretty much a necessity to a lot of people. Today, there are about 168 million active mobile money accounts worldwide, and the center of its active use is Africa. In Zimbabwe — to bring forth the most salient example — 96% of all transactions are the electronic mobile ones.

What happens is that with the spread of technology — cheap smartphones as in the case with Africa — more and more people are joining the world economy and getting the means to cross the local boundaries. What would people in Zimbabwe use for money, when their national currency completely collapsed, were it not for the access to technology, and cheap access too? This is cyber liberty. Albeit a limited one, but liberty nonetheless.

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Chasing the opportunities of cyber liberty

The advance and spread of the Blockchain technology gives even more opportunities for people to go translocal and transborder. All that people need is a device, an Internet connection, and a willingness to learn. This is not to say that all three of these are easy to accomplish, but they are a possibility and they are opportunities.

While mobile money is just that — a currency, even though a currency that’s convenient and even life-saving to some, that also gives a taste of joining the world economy, the Blockchain is the next step and the opportunities that come with it are truly fitting the term “cyber liberty”.

Imagine being able to generate content regardless of where you are and be paid for it. Imagine being able to grow your community and online presence and be rewarded for it. Imagine realizing that your attention is actually worth something. Think of what happens when it dawns on people that the effort of learning, exchanging information, and sharing the knowledge is what has a direct and inalienable value. The value that is also financial and all of it is a part of a vast ecosystem.

No boundaries. Hassle free. You immediately gain by merely becoming a part of the world economy, and all you need for it is a device (not necessarily a powerful one), a connection, and a willingness to learn. This is what is U°Community, among other things. An easy way into becoming part of the economy and an understanding that you, your attention, your effort, and your drive are worth a lot. And your value is inalienable.

This is cyber liberty.

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Aliya Prokofieva is founder of the international space company “Galaktika,” space exploration visionary and active public speaker. She writes for U.Today on the cutting edge tech and disruptive projects that may change the life of billions of people.

The means of Makropulos, a pill of longevity, secret knowledge, ancient witchcraft, legends of the Countess Bathory and the cult novel of Brem Stoker, "Highlander", "Immortal", "Lord of the Rings", "Zardoz" and many other films and books tell about, perhaps, the desired phenomenon for mankind - about IMMORTALITY.

Perhaps absolute immortality is pure fiction ... Well then, at least, life could be several times longer than is available today. And, if possible, maximally delay the old age and stay forever young! This eternal desire is now being sought out by specialists from medicine, cosmetology, genetics, biochemistry, biophysics and various figures of the occult sciences. Computer games gave this movement an invaluable idea- spare lives. Spare organs and systems are replaced as they wear out their own.

And it should be as simple as changing the oil and filters in a car. Images of the future are depicted, where the latest technologies and discoveries of scientists will allow to live for hundreds of years, changing the worn parts of the body to new ones, the achievements of nanogenetics will fundamentally change the functioning of DNA and RNA, which will lead to a sharp slowdown in aging and body wear. A new, sparkling world…

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Let’s start with genetics. Scientists have found out that human chromosomes have their own system responsible for stability. A kind of seat belt for chromosomes, which prevents unwinding and damage to gene chains. This enzyme is called terminal telomerase. There is a hypothesis that the wear of telomerase over the years leads to irreparable gene changes, cells are replicating worse and worse, many defects appear- this is aging. Natural death occurs when a critical mass of "errors" in replication accumulates. And for all this, the terminal telomerase responds. Here it is, the goal of research and study, you simply need to fix this enzyme and life will last as long as it will be uninterruptedly to perform its telomerase function! But is everything so simple? There are hundreds more questions than answers, many laboratories in the world are dealing with this problem, but the solution and implementation is still very far…

Stepping towards prolonging life will help nanotechnology. Not those on which the state corporation spends budgetary billions, but the creation of nanorobot repairers. This topic is widely represented in modern fiction, one of the first was the film "Innerspace", where the hero was reduced to the size of the red blood cell, and he traveled on the human circulatory system on a special nanosubmarine. Such microscopic automatic repairers will be able to "repair" cellular damage or remove the incipient cancer when it is represented by just a couple of three incorrect cells. And this is no longer a fantasy out of reach, MIT scientists have already used experimental nanorobots to destroy ovarian tumors in experimental laboratory mice. How would you react to the fact that you will be injected into a vein with a solution containing thousands of microscopic doctors that will spread all over your body, conduct a total screening, identify the problems and then proceed to "repair"? While no one still knows if it will hurt .

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Copy and paste

The next method is the cultivation of organs to be replaced. And here come into play the ubiquitous 3D printers! Yes, the organs will be printed in accordance with the biological scheme from the donor cells or the patient's own cells. Cells are taken from the body, a live culture is grown in special conditions and a nutrient medium, and then the desired organ is printed from this biomass. At first glance - it's easy! But while the technology has not been worked out yet and years of research still need to be done... Imagine a malignant smoker with lung cancer can simply replace the trachea, bronchi and lungs. Exactly as in the film "Constantine", where Keanu Reeves gets a completely new respiratory system????.

Cloning. Since cloning the lamb Dolly, only the lazy one has not discussed the possibility of growing "spare" organisms by cloning. It's so cool- you live and you have a spare body in the warehouse. Expensive? Seems insane, but this is an excellent way out! The spare body, "Products", as it was called in the movie " The Island", at the right time, you can take out the liver, kidneys, heart or spine. But in the "Island" clones were not just alive, but full of thinking and feeling copies of their "sponsors." And the cruel corporation actually killed clones for the sake of transplantation of absolutely identical organs.

The moral conflict in the movie was decided by the revolution, but what about in real life?

The ethical problem of human cloning is still not solved, years of legal, theological and medical battles are coming up for developing a common point of view on human cloning. The UN, WHO and criminal responsibility in many countries of the world for the work on human cloning is in effect, but the evidence and effectiveness of this method will necessarily lead to some mutually acceptable solution that will satisfy all aspects of the process- doctors, patients, lawyers, legislators, clergy and the public.

My choice is none of the tools listed above...

And yours?

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