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The Weeknd Teams Up with Binance to Use Web 3.0 Tech and Launch NFTs for His Global Tour

Thu, 06/02/2022 - 14:46
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Yuri Molchan
Binance has teamed up with Canadian superstar singer to integrate Web 3.0 tech at his concerts for better fan experience
The Weeknd Teams Up with Binance to Use Web 3.0 Tech and Launch NFTs for His Global Tour
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The world's largest crypto trading venue, Binance, has spread the word that it has inked a partnership with the Canadian superstar singer, Abel Makkonen Tesfaye, known to many as "The Weeknd."

Binance will be an official sponsor of his hew global tour, "After Hours Till Dawn," which will start later this summer. This will be the first-ever concert tour, where Web 3.0 technology will provide a better experience for fans during the singer's live performances on stage.

As part of this project, Binance is teaming up with HXOUSE – an organization for entrepreneurs in the creative sphere. This will help the exchange to create a special NFT collection for the singer's tour and merchandise that will feature both The Weeknd and Binance.

Aside from that, Binance will make a donation of $2 million to the XO Fund, which The Weeknd set up earlier this year as a Global Goodwill Ambassador for the WFP – the UN World Food Program.

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Binance and The Weeknd are also going to create a separate collection of NFTs in order to donate 5% of the profits from its sales to the XO Fund.

All details about the NFT collection and the co-branded tour will be shared by Binance later.

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About the author

Yuri is a crypto journalist interested in technology and technical innovations. He has been in crypto since 2017. Believes that blockchain and cryptocurrencies have a potential to transform the world in the future in many of its aspects. ‘Hodls’ major cryptocurrencies and has written for multiple crypto media outlets. 

His articles have been quoted by such crypto influencers as Tyler Winklevoss, John McAfee, CZ Binance, Max Keiser, etc.

Currently Yuri is a news writer at U.Today and can be contacted at