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The Weeknd Teams Up with Binance to Use Web 3.0 Tech and Launch NFTs for His Global Tour

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Thu, 2/06/2022 - 14:46
The Weeknd Teams Up with Binance to Use Web 3.0 Tech and Launch NFTs for His Global Tour
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The world's largest crypto trading venue, Binance, has spread the word that it has inked a partnership with the Canadian superstar singer, Abel Makkonen Tesfaye, known to many as "The Weeknd."

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Binance will be an official sponsor of his hew global tour, "After Hours Till Dawn," which will start later this summer. This will be the first-ever concert tour, where Web 3.0 technology will provide a better experience for fans during the singer's live performances on stage.

As part of this project, Binance is teaming up with HXOUSE – an organization for entrepreneurs in the creative sphere. This will help the exchange to create a special NFT collection for the singer's tour and merchandise that will feature both The Weeknd and Binance.

Aside from that, Binance will make a donation of $2 million to the XO Fund, which The Weeknd set up earlier this year as a Global Goodwill Ambassador for the WFP – the UN World Food Program.

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Binance and The Weeknd are also going to create a separate collection of NFTs in order to donate 5% of the profits from its sales to the XO Fund.

All details about the NFT collection and the co-branded tour will be shared by Binance later.

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