The world's largest crypto trading venue, Binance, has spread the word that it has inked a partnership with the Canadian superstar singer, Abel Makkonen Tesfaye, known to many as "The Weeknd."
#Binance has partnered with @TheWeeknd to create the first global tour to integrate Web 3 tech: After Hours Til Dawn.— Binance (@binance) June 2, 2022
To mark the launch of the tour, Binance will donate $2 million to the XO Humanitarian Fund, which is administered by @wfpusa.
➡️ https://t.co/nf8e43FSDt pic.twitter.com/MJJiEUpmXC
Binance will be an official sponsor of his hew global tour, "After Hours Till Dawn," which will start later this summer. This will be the first-ever concert tour, where Web 3.0 technology will provide a better experience for fans during the singer's live performances on stage.
As part of this project, Binance is teaming up with HXOUSE – an organization for entrepreneurs in the creative sphere. This will help the exchange to create a special NFT collection for the singer's tour and merchandise that will feature both The Weeknd and Binance.
Aside from that, Binance will make a donation of $2 million to the XO Fund, which The Weeknd set up earlier this year as a Global Goodwill Ambassador for the WFP – the UN World Food Program.
Binance and The Weeknd are also going to create a separate collection of NFTs in order to donate 5% of the profits from its sales to the XO Fund.
All details about the NFT collection and the co-branded tour will be shared by Binance later.