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Ariva Is a Key Driver of Growth Says United Nations World Tourism Organization Secretary General

Mon, 28/03/2022 - 9:22
Ariva Is a Key Driver of Growth Says United Nations World Tourism Organization Secretary General
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Fast-growing blockchain protocol Ariva was highlighted as one of the key drivers of blockchain technology in the tourism sector at the Blockchain For Travel Summit held in Dubai on March 26, 2022. 


A gathering of key stakeholders in the tourism sector for blockchain

‘’The Global Tourism Forum Blockchain for Travel Summit’’ was organized by Ariva Digital and World Tourism Forum Institute and was supported by Dubai Tourism which attracted key stakeholders in the tourism sector and top profile speakers. The core focus of the event was to discuss how blockchain could reshape the tourism sector. 

Former France President Francois Hollande noted that blockchain technology provided an ideal ecosystem to take tourism to the next level. He added that blockchain and cryptocurrency would help governments and private sectors retain important data and shape investment plans in the tourism sector. 

‘More accurate data created by blockchain and crypto currency payment technologies will help governments and private sectors to shape their investment plans and services on tourism effectively.’Cryptocurrencies will allow us to create a payment system that secures more than anything we are currently using. I think this system will evolve worldwide. Holland added. 

He further noted that ‘’It's all governments and head of states' responsibility  to make travel easier to access for everyone. They need to develop all the conditions to facilitate not only subjects such as health, transportation and security but also new technologies like blockchain and crypto currencies. Because these technologies can give us some elements that allow us lower fees and more security to further support  movement of travel’’.

This sentiment was further echoed by top international development banker Kaiser Naseem who noted that blockchain has the potential to improve existing financial products and services. 

Europe has taken the lead in terms of blockchain regulations, which makes it ideal for blockchain adoption. Ismail Ertug, a member of the European Parliament, believes that a synergistic relationship would benefit all parties. ‘’My wish is to set the golden standard for regulations on these new technologies should be coming and driven by EU’’. he added.

Jose Ramon Bauza, a member of the Europeaan Parliament, also revealed his hope that blockchain can transform different sectors in the EU. As EU with its all members we should take our competitive position on blockchain. Blockchain is an opportunity. If you don't see it you loose your time. The EU and its all members should take their competitive place on blockchain and crypto currencies against other regions. The leader of the EU should be advised well on this developments.

He further added that Blockchain is related with almost everything that we see everyday about tourism. Can you imagine that when we're on a flight it can happen to us to loose our luggage... Thanks to blockchain, it can be avoided. Blockchain can help us in every single chain of tourism industry.

Haitham Mattar a major stakeholder and managing director MEA & South West Asia IHG Hotels & Resorts also added his thoughts on the state of the tourism industry. There is no hotel operator today that is really meeting speed of expectations of any owner. Hotel owners like any business want to operate from a dashboard of quick information. We're now using artificial intelligence now not only to appease the owners but to also improve our reservations. It allows our guests to make bookings and have confirmations faster - and hopefully gives the owners what they want easy access to information to make quick smart financial decisions.

He further added: I dream about hotels without receptionists. The AI helps self-check-in and save guest's time. In today's world even 5 minutes waiting time in a line is very long time. We use technology to follow and improve these experiences.

Dr. Michael Gebert the Chairman, European Blockchain Association also noted the importance of blockchain technology. ‘’We need to understand blockchain in order to use it. If you compare blockchain to do use of money, nobody understands how money is working at the moment. You use it for granted and you rely on trust. So the common issue in between blockchain and money is trust and i think if you go back to that level of experience, the trust is needed to do thing that interact successfully ended or simulated. 

Importance of the tourism industry from blockchain side is, tourism means lots of data and If data is in place the trust is in place. If the trust is settled then it is ground from there to build up relation and businesses. He added. 

Ariva cited as a major blockchain solution in the tourism sector

Ariva received praise from keynote speaker Taleb Rifai, who previously served as the United Nations World Tourism Organization Secretary General. He noted that the blockchain protocol was a perfect example of how crypto payments could work in the tourism industry. 

‘’I am sure that crypto will be the new payment model in all TOURİSM Industry in the near future, and ARIVA is the leading of this movement’’ he added. The event was live broadcast on platform and attracted the attention of the crypto community. 

Ariva has emerged as one of the fastest-growing blockchain platforms focusing on the tourism industry. The innovative blockchain protocol has developed an ecosystem divided into key areas - Ariva.World (B2C online crypto travel booking portal) and Ariva.Finance (Crypto payment getway) and Ariva Wonderland (The World’ first Travel Metaverse) . 

In recent days, it has also achieved significant milestones with the release of where travellers can book travel services with Ariva Coin and stablecoins. Furthermore, Ariva.Finance payment gateway has also been launched, and users can make reservations on Ariva.World directly from the gateway. 

Ariva has also developed an intuitive and mobile application that can be downloaded on the Apple store and Google Play Store. This latest development from Ariva shows the growing popularity of the blockchain protocol. 

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