Concerns About e-Commerce Data Usage Proves Cryptocurrency Worth

Darryn Pollock
Research shows e-Commerce’s use of customer’s data has people uncomfortable showing another niche for anonymous cryptocurrencies
Concerns About e-Commerce Data Usage Proves Cryptocurrency Worth
Cover image via U.Today

Research from Zwoop has revealed consumer frustrations with e-Commerce, including the use of data and lack of product availability. The data issue has shown an important niche that cryptocurrencies could fill, and a survey also reveals that shopper’s attitudes towards cryptocurrency and its privacy is positive.

The research shows consumers' increasing awareness and dissatisfaction with how their data is being used by retailers and third parties. 67 percent of Britons are uncomfortable with how e-Commerce sites use data.

This has also seen 68 percent of US adults saying the ability to use cryptocurrency on their favorite shops online would make them more likely to buy cryptocurrency.

About the author

Darryn Pollock is an award winning  journalist from Durban, South Africa. He picked up Vodacom’s Regional Sports Journalist Award in 2017 while expanding his Blockchain and cryptocurrency reach.  He is a contributor to Forbes, Cointelegraph, Binary District, and of course, U.Today. Darryn’s belief is that Blockchain technology will be the driving force of the next technological wave and it is the obligation of journalists and writers to tell its emerging story with integrity and pride.