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Exclusive: Tron vs. EOS vs. Ethereum, YouTube's Monopoly Problem, and Bitcoin's Future Through the Lens of BeatzCoin CCO Misha Lederman

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  • Rimma Trukhina
    🎤 Interviews

    In an exclusive interview with U.Today, vocal Tron proponent Misha Lederman shares his thoughts on Justin Sun, John McAfee, and the disruption of YouTube's hegemony

Exclusive: Tron vs. EOS vs. Ethereum, YouTube's Monopoly Problem, and Bitcoin's Future Through the Lens of BeatzCoin CCO Misha Lederman
Cover image via twitter.com
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There is a brewing war among major dApp platforms. Misha Lederman, Chief Communications Officer (CCO) of VibraVid, sat down with U.Today to discuss why his project chose Tron to take on YouTube.

U.Today: Your new project, VibraVid, is based on Tron’s Blockchain. So, I'd like to ask you why you chose Tron, not EOS or Ethereum. What connects you and Tron or Justin Sun? Could you please say a few words about this background. Have you worked for Tron before?

Misha Lederman: The VibraVid platform, powered by our native token BeatzCoin (BTZC), is the perfect decentralized app for the Tron Blockchain - empowering artists and content creators by offering a direct link between creators and users, thereby facilitating a new peer-2-peer economy. BeatzCoin’s ambitious mission and easy-to-use VibraVid platform is exactly what Tron initially set out to do and is in line with Tron’s original vision - to disrupt the entertainment industry and cut out the middleman through the use of Blockchain technology.

The Tron Blockchain is also very stable and scalable with instant transactions while Ethereum is too slow and expensive in terms of gas usage for a dApp like BeatzCoin.

I became acquainted with Justin after I was invited to hold a keynote speech at the niTROn Summit in San Francisco this year. Prior to joining the core team at BeatzCoin, I’ve always worked independently through IAmDecentralized together with my partners David D’Aprile, Neil Gordon and Janez Rajsp, whom today I consider to be my brothers. To clarify, I’ve never officially worked with Tron in any capacity.

Keynote Speech at niTROn 2019
Keynote Speech at niTROn 2019 (image by nitron)

U.Today: What’s your opinion on Justin Sun’s latest controversies? Will the much-anticipated Warren Buffett lunch happen? Should Sun tone down his public image to win back supporters?

Misha Lederman: It’s not my place to judge Justin’s overall strategy, but he is an avid marketer and visionary with a lot of passion for Tron & BitTorrent. In terms of the Buffett lunch, I wished for the event to transpire since I was convinced it would have been greatly beneficial for the entire crypto industry in terms of mainstream media exposure. Whether it will happen or not is up to the Tron Foundation and I’m not privy to that information.

In the Blockchain space, I personally believe it’s imperative to adhere to the values of facts and truth when it comes to communication and marketing strategies. Such transparency and credibility is what grows and retains the trust of your community. The BeatzCoin team will be guided by these values as we head into imminent VibraVid platform launch, IEO of our token BTZC, numerous exciting partnership announcements and artist recruitment campaigns. At BeatzCoin we stick to the motto: “If it's not right, don't do it. If it's not true, don't say it.” I wish more companies in the cryptosphere would stick to these values.

U.Today: Yet again, here an obvious question — Tron vs. EOS? EOS is aiming to become the first decentralized operating system, while Tron is about decentralizing the web. How are the two going to co-exist? Block.one's relatively recent announcement of Voice looks like a foray into the Tron territory. When it comes to social media and the Internet in general, there's only one clear winner while other players lag behind. Who's going to take the number one spot in web decentralization and why?

Misha Lederman: First of all, I don’t believe that one operating Blockchain system needs to come out as a clear winner, there is enough space in the future smart contract market for several chains to operate. Regarding EOS, there has been several concerning research reports and data collections that have pointed to more than 51 percent of EOS dApp users being bots. Meanwhile, more than 75 percent of the transactions were reportedly conducted by bots at that time. Additionally, there have been numerous security breaches on the EOS dApp ecosystem. This kind of alleged activity on the EOS chain is counterproductive as to what we want to achieve through the use of smart contracts.

The Tron Blockchain, on the other hand, hasn't had a single security issue, snag, hick-up or problem in terms of block production and given the numerous ambitious projects being built on top of Tron, the future is bright for its community. That being said, I believe that the Tron Foundation should do more to support community-based projects within its ecosystem, particularly in terms of financial, marketing and technical support. This is a move that would grant it more legitimacy in the eyes of the public and a way to regain the trust of its global community.

U.Today: Now, let's focus on VibraVid. You compared it with YouTube on your Twitter account the other day. Could you please explain the main difference between them?

Misha Lederman: For more than a decade, YouTube has dominated the content sharing industry - but this is about to change as users are becoming increasingly aware of YouTube’s deepening issues of demonetization of certain channels, censoring free speech and not rewarding content creators for their work by taking the lion’s share of the ad revenues.

Final Beta Testing of VibraVid Platform Powered by BeatzCoin
Final Beta Testing of VibraVid Platform Powered by BeatzCoin (image by VibraVid)

At VibraVid, our main mission is to empower artists and content creators in order to ensure that they themselves hold the ownership of their own work and art, which they decide to share with their fans, followers and viewers from around the world. And this new peer-2-peer economy needs to reward the creators in full, enabling them to earn a living.

For instance, comparing Vibravid and YouTube’s principles, take this simple example: With VibraVid, an artist or musician who sells 12 music albums for 5 USD a piece to friends, family and fans will put more than 50 USD directly in their pocket since they get 95% of the revenue on our platform.

In order to reach 50 USD on YouTube, a content creator would need approximately between 25, 000-30,000 views, which for most uploaders is impossible to achieve. These numbers speak for themselves and we're convinced many fans are longing for a medium where they can support their favourite artists directly. Not through greedy middlemen.

U.Today: Will there be any competition between VibraVid and BitTorrent Live (BLive)? How will your content differ from theirs?

Misha Lederman: VibraVid has a clear focus on music and video content powered by instant cryptocurrency transactions in the form of BeatzCoin as a means to give the power back to the creator as well as granting another layer of earning and payment options to the listeners. This approach sets us apart in the music and content creation industry. Meanwhile, BitTorrent Live is only catered for live streaming, a market that is already dominated and saturated with giant players such as Instagram, Facebook, YouTube, Periscope and SnapChat.

I believe that for the crypto industry to start taking global market shares in the online media and content sharing industry, we need to take one step at a time. I would personally be more inclined to tip, pay or buy content, songs or videos that have been edited and with a deep thought behind it rather than live content. That said, as Blockchain-based media sharing platforms grow, it's imperative that we incorporate live streaming further down the road. However, I always remind my colleagues and team members that it’s important to learn how to walk before we can run. We take one step at a time as we grow globally.

U.Today: How will you monetize VibraVid?

Misha Lederman: VibraVid is monetized through the cryptocurrency BeatzCoin (BTZC), and our IEO is transpiring in only a few weeks. There will be several ways to monetize your content on VibraVid. Firstly, by setting a price on your song or video for your viewers to pay and watch. This is pretty straightforward and self-explanatory.

Secondly, we are introducing an exciting new model of bounties. Essentially, content creators or marketers pay users for watching their content in order to promote their work and gain views, traction, and reach.

Thirdly, free content will be able to be uploaded in the MVP that is being launched imminently, but in the coming months, VibraVid will also introduce a revolutionary ad-sharing model on free content in which creators, users and the platform share the entirety of the advertisement revenues. Basically, content creators will have the option of uploading free content with ads attached - and the revenue from those ads will be shared equally: ⅓ to the uploaders, ⅓ to the viewers of that particular content and  ⅓ goes to the VibraVid platform. This new sharing p-2-p economic model has the potential to turn today's advertisement model upside down by providing incentives to the users to earn while watching content.

Moreover, our new partnership with Changelly enables our token BTZC to be listed on an exchange that provides more than 2 million of Changelly users an instant swap between BeatzCoin to and from Bitcoin, Ethereum, Tron, Litecoin and 150 other major cryptocurrencies. Additionally, having their widget on our site also invites more than 2,500 of their business affiliates to partake and monetize content on VibraVid.

We have also announced a partnership with Ellipal as our official hardware wallet partner. In my opinion, Ellipal is the safest and simplest to use hardware wallet on the market, and I have personally used Ellipal for more than half a year to store my crypto. It gives me a peace of mind. BeatzCoin and Ellipal will work closely together to grow our communities, spread awareness about safe storage of digital assets while jointly developing easy-to-use products. Monetization of VibraVid can only be achieved with a high degree of security, and our strategic partnership with Ellipal can ensure that for our users.

U.Today: It seems interesting to me that John McAfee, a flamboyant and provocative figure in the world of cryptocurrency and cyber security, is one of your advisers, — what is his role in the project? Have you ever had a chance to communicate with him? What can you say about him?

Misha Lederman: John McAfee is a maverick who always turns everything he does into avant-garde. He stands for promoting financial freedom through the use of cryptocurrency and the protection of free speech while opposing the infringement of civil liberties by government overreach as well as breaches of privacy, issues that are becoming increasingly relevant with each passing year.

John actually reached out to our CEO Steven Zambron following a few tweets he saw from Steve about BeatzCoin and VibraVid. He is a big believer in the project and a huge promoter of anything that has the potential to protect musicians' right to full revenue while removing the middlemen who have essentially ruined the lives of countless musicians and struggling artists. With John’s assistance and the dedication of our team and amazing BeatzCoin community, I’m certain we will be able to tackle this problem by providing independent artists with an opportunity to earn their fair share.

U.Today: There are always trade-off decisions in life. There's the scalability trilemma in Blockchain and there's the privacy vs. security dilemma in the real and the digital world. And all of them commingle in public Blockchain networks. Your opinion on the best balance of these? For example, can a known offender run a block-producing node provided that they get enough votes from the community? Suppose there's a hack on a Blockchain network that's running dPoS/TPOS and the hacker siphons a lot of funds from the network — can the block producers/validators agree to roll back the hack provided that the community votes for it?

Misha Lederman: I personally believe that the only truly decentralized Blockchain to survive in the future will be the king of crypto, namely Bitcoin. Without a CEO, company backing it, and based on a thus far almost impeccable code and decentralized consensus mechanism, Bitcoin has proved that it will likely serve as the main store of value within crypto for many years to come. However, as a basis for applications and especially decentralized applications, or dApps, the scalability and slow speed of Bitcoin simply won’t do. Therefore, there needs to be a small sacrifice of decentralization in order to gain transaction speed, scalability, high throughput and efficiency for dApps like BeatzCoin’s VibraVid platform.

Misha Lederman Keynote Speech at niTROn 2019
Misha Lederman Keynote Speech at niTROn 2019 (image by nitron)

Additionally, I’m a strong advocate for the right to personal privacy and ownership of your own data. With this in mind, independent of the degree of decentralization of Tron, Ethereum or any other dApp Blockchain platform, the protection of civil liberties as well as mitigating the infringement of privacy can still be ensured through these operating Blockchain systems. For that reason, and many more, I feel honored to be a part of this global movement that is fulfilling people’s personal financial independence, empowering content creators and protecting users’ data and privacy in the process.

U.Today: Thank you, Misha, for devoting your time to this interview. Personally, I really enjoyed having a conversation with one of the main Tron influencers. I hope you will achieve your goals with your new project!

Misha Lederman: Thank you Rimma. It was my pleasure to share my thoughts about the future of VibraVid and BeatzCoin with you and your readers.

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About the author

Rimma has already worked in crypto media for 5 years. She’s an Editor at U.Today. She also worked as a Head of Social Media at Cointelegraph before. Her greatest interest is focused on the influence of opinion leaders on the crypto community, the latest blockchain developments, crypto adoption, and how all of this affects our daily lives.

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    We spoke with CEO Dio Ianakiara about TronWallet’s success, goals and upcoming plans. Here is our exclusive interview

Exclusive Interview with TronWallet’s CEO: Big Upgrade, Crypto’s Future, & Justin Sun
Cover image via www.tronwallet.me
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Today, we’re talking with the CEO of TronWallet, Dio Ianakiara, about the TRON community, TronWallet’s achievements, ideas, and future plans. 

U.Today: Dio, thank you for joining us! TronWallet was announced less than 1.5 years ago. Since the announcement, the results have been quite impressive to say the least. But let’s come back to those times - why did you decide to create this wallet? Why did you choose TRON? 

Dio Ianakiara: About 3 years ago, we at Getty I/O were creating our first crypto wallet, and decided to keep investing in its development, features, and security measures. Our main goal was always to solve the problem of the user experience with a better and more easy to use mobile wallet that anyone around the world could utilize. 

During that time, TRON announced a $1 million dollar fund to support developers, as well as the TRON Accelerator coding competition. After carefully reviewing TRON’s code, we loved the blockchain’s architecture and high performance, and quickly understood that a huge investment in terms of money and development had been put into the project. 

Not only did we realize that TRON was the fastest but that it was also the most scalable blockchain at the time. This is what triggered us to choose TRON, We then took the decision to rebrand our crypto wallet as TronWallet. Looking back, it’s the best decision we’ve ever made. 

Dio Ianakiara

Dio Ianakiara. Image by TRON Foundation, niTROn 2019

U.Today: How did you manage to achieve 155,000 downloads in such a short amount of time?

Dio Ianakiara: I believe the reasons why we’ve been able to grow so fast is due to a mixture of hard work, having excellent developers, and a strong focus on community feedback to assist us with improving the mobile wallet experience. Having this amazing global and passionate community, combined with the best blockchain product developers at our disposal, is our secret sauce. This has led to TronWallet recording downloads from 183 counties.

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U.Today: How do you guarantee security for your users? Is there something special that your contenders don’t have? Were there any scam precedents?

Dio Ianakiara: TronWallet’s security utilizes military grade encryption to store a user’s secrets, sensitive data, and information on the user’s own devices. In simple terms, this means that only the user can access their information in a very secure and personal way. Since all our transactions are conducted instantly on the TRON blockchain, the network makes all transfers unhackable and immutable. 

TronWallet has never been hacked, and our architecture is built in such a secure way that it makes it virtually impossible for any malicious actor to access any user data or funds. This extreme level of security, combined with our highly intuitive and simple user experience, is one of the main reasons we are among the fastest-growing crypto wallet on the market today. 

TronWallet

Image via TronWallet

U.Today: What other cryptocurrencies does the TronWallet support? Are there any future plans to add other cryptocurrencies?

Dio Ianakiara: For a long time our community of users have requested us to integrate Bitcoin (BTC) and other major cryptocurrencies. After many months of hard work, I’m happy to announce that we will be launching TronWallet 3 in the coming weeks. This brand new and upgraded version of TronWallet we will add support for Bitcoin and the top altcoin cryptocurrencies! 

The added Bitcoin support will be a major milestone for us and will exponentially increase our exposure and user base in the wider crypto sphere. We are confident in our product, and the wallet’s speed, security, and scalability. Many users outside of the TRON ecosystem will open their eyes to TronWallet 3 with this Bitcoin integration, thereby inviting them into the TRON world through our DApp Browser and other features catered and built specifically for the TRON community. It’s a win-win situation.

U.Today: In your opinion, what features are important for today's crypto users? How do you analyze it? 

Dio Ianakiara: We constantly ask our community’s thoughts and opinions about current and new features. How they are using a certain feature and how happy they are with it? How much they are engaged with a feature? What new features do they want to see next? Having this kind of engagement with the community is immensely powerful and it’s what drives our choices for development. I believe that security, performance, and user experience should always be the foundation of our product and features. 

Dio Ianakiara

Dio Ianakiara. Image by TRON Foundation, niTROn 2019

U.Today: TronWallet enables users to utilize a large number of DApps. How do you combine the world of crypto wallets and the emerging field of DApps?

Dio Ianakiara: Combining a highly secure wallet and a world of DApps is the end usability goal for each great third generation crypto wallet. The DApp Browser on TronWallet was one of our greatest additions and challenges this year. Making a wallet support DApps makes a lot of sense in a DeFi world because it expands the wallet’s possibilities. 

We have now been able to build a DApp Browser that is constantly improving and growing, and a product that actually allows the user to directly use their TronWallet account and balance inside the DApps without the need for an extra login. This enables a quick, seamless and secure experience for all our users when exploring the ever growing world of TRON-based DApps. 

TronWallet has never been hacked, and our architecture is built in such a secure way that it makes it virtually impossible for any malicious actor to access any user data or funds.

U.Today: What other potential ideas are you planning to integrate into your wallet? What do you think crypto wallets will look like in the next 5 to 10 years?

Dio Ianakiara: Working with blockchain technologies and decentralized applications require us as a team to have a constant and vivid imagination of what’s coming, and how we can be part of creating that future. This mindset makes us consider how each available desire and action inside the app itself will improve the user experience in the future.

I believe that within the next 5-10 years, crypto wallets will transform the world and will be the gateway for personal financial freedom. It will transform common people into investors.  It will transform how industries do business. It will transform how governments and companies handle user identity. TronWallet aims to be at the forefront of that evolution of individual financial liberty in the blockchain age. 

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Being in full control of your own assets in a decentralized way makes a lot of sense and this idea only grows in my mind. I also notice a tendency to have wallets integrated with native hardware solutions like Samsung’s Mobile Blockchain Keystore. This will not only provide a better security option, but also give the users a superior experience. Now that a partnership has been established between TRON and Samsung, we are already working on a TronWallet product that will cater to the more than 1 billion mobile Samsung users.

TronWallet

Image via TronWallet

U.Today: Do you have any heroes in the crypto world? I mean people whose views inspire you and ideas that you share?

Dio Ianakiara: Satoshi, Justin Sun, Changpeng Zhao (CZ).

U.Today: What do you think about the strategies implemented by Justin Sun and TRON? 

Dio Ianakiara: I think Justin Sun and the TRON Foundation are doing a great job by making TRON the fastest and most consistent blockchain in the world. 

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I do believe that TRON should support more community-built projects and the developers inside the TRON community. In the previous year, TRON showed an increasing tendency to promote only their own projects, their own conglomerate. This is a bad strategy from my point of view. TRON’s community of developers and users are amazing, educated and passionate, and the TRON blockchain and the TRX cryptocurrency can surely reach the Moon. For this to happen, they need to support from its community and invest in the top community projects and proposals. 

Recently, we have already started to see a new and slightly more positive attitude from the TRON Foundation team in terms of coming out in support of the top projects on the chain, and we truly hope this will come to fruition in the near future.

U.Today: What is your main focus in the near future?

Dio Ianakiara: Build the best crypto wallet in the world. 

TRON’s community of developers and users are amazing, educated and passionate, and the TRON blockchain and the TRX cryptocurrency can surely reach the Moon. For this to happen, they need to support from its community and invest in the top community projects and proposals.

U.Today: Do you believe that mass adoption will be implemented soon? In your opinion, what cryptocurrencies will have first crack at the opportunity? 

Dio Ianakiara: I believe mass adoption will happen within 2-3 years as the crypto and blockchain industries are evolving faster than most can imagine. Bitcoin will be the first crypto to be utilized by millions of people in each country due to its stability and name recognition. 

TRON is by far the fastest and best blockchain available anywhere in the world. The TRON blockchain has a unique opportunity to get this right and surf the wave to be a true leader when it comes to mass adoption and global usage of decentralized apps, particularly in the lucrative fields of gaming, gambling, entertainment, content creation, and DeFi. 

We at TronWallet are proud over what we’ve achieved up to this point in making the TRON blockchain more easily accessible to everyone worldwide, and are looking forward to playing an integral part in shaping the TRON ecosystem and the crypto movement at large in the years to come.

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About the author

Rimma has already worked in crypto media for 5 years. She’s an Editor at U.Today. She also worked as a Head of Social Media at Cointelegraph before. Her greatest interest is focused on the influence of opinion leaders on the crypto community, the latest blockchain developments, crypto adoption, and how all of this affects our daily lives.

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