Bitcoin, the oldest and biggest cryptocurrency, hit a new record high of $68,564 on the Bitstamp exchange at 3:58 a.m. UTC.
It is up 11.73% since the start of November after logging a 42.26% price increase in October.
The flagship coin is now worth $1.289 trillion, and it's on the verge of surpassing the market cap of silver.
The crypto king touched $67,000 for the first time on Oct. 20, the day after ProShares's "BITO" exchange-traded fund launched in the U.S.
After enduring a 15% correction, Bitcoin swiftly recovered from the drop.
The most recent surge comes after Digital Currency Group CEO Barry Silbert teased "a big week" for the cryptocurrency market.