A crypto founder's recent attempt to use a selfie with Binance's Changpeng Zhao for what appears to be a misleading promotional stunt has ended up backfiring.
In a now-deleted social media post, 5ireChain founder Pratik Gauri wrote "What's cooking?" next to a selfie with CZ. Notably, the caption was accompanied by a handshake emoji in an apparent attempt to imply that there was some sort of behind-the-scenes developments involving the former Binance CEO.
CZ was quick to clarify that he has absolutely nothing to do with Gauri, explaining that this was simply a random selfie at an event. In fact, the two did not even have a chat.
"This is exactly how NOT to use a selfie with me," he stressed.
In a follow-up post, CZ said that one should be "alarmed" if a person or a project misuses a selfie for promotional purposes. "Posting selfies when I meet someone I like/admire is normal. But I would never use that to promote my project, unless with explicit permission," he added.
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Vladislav Sopov
Yuri Molchan
Dan Burgin