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Adidas Teasing Partnership with Coinbase

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Wed, 11/24/2021 - 19:56
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Alex Dovbnya
The German sportswear giant has announced a partnership with Coinbase
Adidas Teasing Partnership with Coinbase
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German sports apparel behemoth Adidas has announced a partnership with Coinbase, America's leading cryptocurrency exchange, on Twitter. 

The crypto platform replied with the handshake emoji, seemingly confirming the deal. 

In another tweet, Coinbase welcomed Adidas "to the party."  

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While there are no details about the high-profile tie-up as of now, cryptocurrency enthusiasts were quick to speculate about it.  

On Nov. 22, Adidas tweeted about developing “adiVerse,” a play on the term "metaverse," together with The Sandbox, a blockchain-powered gaming platform. The tweet has bolstered the rally of the native SAND token that went ballistic after Facebook changed its name to Meta in late October.  

Earlier this month, Nike filed to trademark various digital items in the U.S. In 2019, the company received a patent for “Cryptokicks,” a platform for selling non-fungible tokens that represent tokenized versions of physical shoes.  

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About the author

Alex Dovbnya (aka AlexMorris) is a cryptocurrency expert, trader and journalist with extensive experience of covering everything related to the burgeoning industry — from price analysis to Blockchain disruption. Alex authored more than 1,000 stories for U.Today, CryptoComes and other fintech media outlets. He’s particularly interested in regulatory trends around the globe that are shaping the future of digital assets, can be contacted at alex.dovbnya@u.today.