German sports apparel behemoth Adidas has announced a partnership with Coinbase, America's leading cryptocurrency exchange, on Twitter.
The crypto platform replied with the handshake emoji, seemingly confirming the deal.
?
— Coinbase (@coinbase) November 24, 2021Crypto Market Prediction: XRP Price Crash Hides Something, Bitcoin Bounce to $90,000 Possible, Is Dogecoin (DOGE) Downtrend Ending?Brandt: Bitcoin Bear Market to Last for MonthsPeter Brandt Issues $250K Bitcoin Price Prediction, Dogecoin Founder Calls Out Market Manipulation, Ripple Wins Major License Boost – Crypto News DigestBinance Founder CZ Predicts 'Many ATHs' as Bitcoin Price Suddenly Goes Parabolic
In another tweet, Coinbase welcomed Adidas "to the party."
Will my ape get a Adidas track suit? #nfts #bayc #adidasOriginals https://t.co/3SZ1ZgCEYy
— Mr Trapie (@MrTrapie) November 24, 2021
On Nov. 22, Adidas tweeted about developing “adiVerse,” a play on the term "metaverse," together with The Sandbox, a blockchain-powered gaming platform. The tweet has bolstered the rally of the native SAND token that went ballistic after Facebook changed its name to Meta in late October.
Earlier this month, Nike filed to trademark various digital items in the U.S. In 2019, the company received a patent for “Cryptokicks,” a platform for selling non-fungible tokens that represent tokenized versions of physical shoes.

Dan Burgin
Vladislav Sopov
U.Today Editorial Team