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Shiba Inu Announces "Cutting-Edge" Fashion Partnership

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Tue, 1/03/2022 - 20:30
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Shiba Inu Announces "Cutting-Edge" Fashion Partnership
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The Shiba Inu team has inked a “cutting-edge” partnership with the John Richmond fashion label, according to a tweet posted by the cryptocurrency’s official Twitter account.

It will launch a fashion collection in the form of 10,000 non-fungible tokens (NFTs). The physical versions of these tokens will be presented during Milan Fashion Week.

The fashion house was founded back in the 1980s by British fashion designer John Richmond, who has worked with such superstars as Madonna, Kate Moss, David Bowie and Britney Spears.

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In 2017, the Italian Ammaturo family acquired an 83% stake in the brand’s portfolio.

The fashion world keeps trying to capitalize on the crypto craze. In January, prominent Italian luxury fashion house Gucci launched an NFT collection in partnership with the Superplastic brand. In February, lingerie giant Victoria's Secret filed for several metaverse-related patents.

Disclaimer: The opinions expressed by our writers are their own and do not represent the views of U.Today. The financial and market information provided on U.Today is intended for informational purposes only. U.Today is not liable for any financial losses incurred while trading cryptocurrencies. Conduct your own research by contacting financial experts before making any investment decisions. We believe that all content is accurate as of the date of publication, but certain offers mentioned may no longer be available.

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