Main navigation

Victoria's Secret Is Getting Metaverse-Ready by Filing for NFT Trademark

Mon, 14/02/2022 - 19:32
Victoria's Secret Is Getting Metaverse-Ready by Filing for NFT Trademark
Cover image via
Read U.TODAY on
Google News

Lingerie giant Victoria's Secret has filed several trademark applications with the US Patent and Trademark Office, which indicate that it intends to sell virtual undergarments, footwear, headwear, eyewear, bags and fashion accessories, according to trademark attorney Josh Gerben.


The company also plans to organize virtual fashion shows, according to its filing.

Victoria's Secret, which was founded by the late American businessman Roy Raymond in the late 1970s, became the biggest lingerie retailer in the US in the early 1990s.

The brand emerged as a fixture in popular culture with the launch of the iconic annual fashion show that would attract the world’s famous models, including Claudia Schiffer, Heidi Klum, Gisele Bündchen, Tyra Banks and Candice Swanepoel. 

After a 14-year run, the show was axed in 2019 due to declining ratings and mounting criticism. Its cancelation was also accompanied by the resignation of chief marketing officer Ed Razek, who was responsible for picking models. Last year, the company also abandoned its scantily-dressed Angles in favor of a more progressive alternative, "VS collective."  

Victoria's Secret had to revamp its brand image after a slew of controversies, becoming more inclusive.

Ethereum NFT Sells for Eye-Popping $24 Million

A slew of metaverse-related filings

Gerben recently told Forbes that he expected virtually every major brand to become metaverse-ready over the next year:   

I think you're going to see every brand that you can think of making these filings within the next 12 months.

As reported by U.Today, fast-food chain McDonald's, retail corporation Walmart and sportswear giant Nike have all filed their respective applications to offer products in the virtual world.

All of these companies are vying to win the metaverse race that was kicked into high gear by Meta in early November. 


Latest Press Releases

Zircuit, New ZK-Rollup Focused on Security, Launches Staking Program
AI Analysis Launches The AIA Mastercard – The Future of Crypto-Fiat Transactions
VAP Group hosts the majestic Global Blockchain Show 2024 in Dubai
Digital Transformation Week Is Returning to Santa Clara This Summer
Arab Financial Services (AFS) Enter Strategic Alliance with Xpence to Innovate SME Financial Management in Bahrain
Breaking Records: UXLINK Attracts 978,000 New Web3 Wallet Registration with $78,000,000 Deposit asset from February 01 to February 22, 2024
What To Expect from The Bitcoin Halving in April 2024
Testnet Launch for dWallet Network - Composable Modular Signature Network
ETH Denver Top Builders Base by Supermoon, Cointelegraph, NDC, Horizen, & Conflux
Citrea, Bitcoin’s First ZK Rollup, Announces $2.7M Seed Funding
Chromia’s Flagship Game ‘My Neighbor Alice’ Unveils 2024 Roadmap
First-Ever ICO on Bitcoin Blockchain: $3.1M Raised in Under 6 Days
CoinList to Host the MASA Token Public Sale as it Unleashes the World’s Personal Data Network
Sui Reveals Initial Wave of Speakers, Famed Venue for First Annual Basecamp Event
Vitalik Buterin Comes to Taiwan as Keynote Speaker at ETHTaipei 2024
Elevating Europe’s Crypto Hub: Next Block Expo Returns to Poland
Bridging the Data Trust Gap: 2024 RegTech Confab Set to Unlock Africa’s Economic Potential
ApeX Protocol Partners with Alertatron to Enhance Automated Trading Capabilities
TeachMeCode Institute Announces Grand Opening of Cutting-Edge Dubai School
RHUNA Launches to Revolutionize the Events and Entertainment Industry with Fintech Innovation
Our social media
There's a lot to see there, too

Popular articles