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Why is Ripple Suddenly Trying to Make Headlines With Madonna, Clinton and Jabs at Bitcoin?

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  • Darryn Pollock
    ⭐ Features

    Ripple has made some big publicity ploys recently, enticing Bill Clinton and Madonna on their side as well as taking some big swipes at Bitcoin

Why is Ripple Suddenly Trying to Make Headlines With Madonna, Clinton and Jabs at Bitcoin?
Cover image via u.today

Ripple, the cryptocurrency that is focused in on being a payment system between banks, has put forward a charm offensive to try and grab some headlines recently. They have enlisted some big celebrities, entered a charity space, and also slandered Bitcoin in order to boost themselves.

One has to wonder why Ripple is suddenly coming out from under their rock having quietly gone on with their primary work for so long. Bill Clinton will be the keynote speaker at their September gathering while Madonna's Malawi charity will be receiving donations from Ripple, but the most surprising move from Ripple is their slander of Bitcoin.

Hitting the headlines

In the past few days, Ripple has made the headlines, and set Twitter alight, with a few moves that are not directly related to their primary role as a potential banking intermediary cryptocurrency.

The headlines have surely propelled Ripple in the headlines again, after going slightly undercover for a few months. However, the question needs to be asked is why they are suddenly making so much noise.

Banking on Bill Clinton

The first piece of news was the announcement that former president of the US, Bill Clinton, would be the keynote speaker at Ripple’s annual Swell conference. Clinton’s announcement seemed to achieve the goal of attracting attention to Ripple, however, a lot of that attention was in jest as Twitter reacted with jokes and memes about the former clandestine president.

However, regardless of the associations to Clinton, the former president does bring a lot of gravitas to the event and is likely to boost the profile of the conference.

Aiding Madonna

Ripple has also recently announced that it will be making more charitable donations- something it is no stranger to, having donated to public schools in the past. However, this time they are again using a celebrity link to gain a bit more media traction.

Ripple announced that for the month of August, it will match public contributions made to Raising Malawi, an NGO established by Madonna, to support vulnerable children in the small, African nation.

Again, this charitable act should not be chastised, but the association with a celebrity with the pulling power must have pre-planned to have ulterior motives.

Turning on Bitcoin

The final big move by Ripple which caught it in the headlines was when Ripple Labs’ Chief Market Strategist Cory Johnson took some hefty swipes at Bitcoin on Fox Business. Ripple has often been disassociated from the other major decentralized cryptocurrency because of Ripple Labs’ control of the currency, and it has seen them counterpunch every now and again.

CEO Brad Garlinghouse likened Bitcoin to Napster. He argued that, like Napster, Bitcoin was a bold first step that would eventually be overtaken by superior technology that solved real-world problems and engaged regulators

What is Ripple’s game?

Because of this triple offensive headline-grabbing, it is prudent to break down the different intentions of each action. Clearly, Ripple’s association with Clinton will bolster the company’s reputation, especially in their attempt to work with regulators and institutionalized systems.

The Madonna link is another step in their aim to be seen as a good corporate citizen as it is the second big gesture of charity. And to do it on the tailcoat of a celebrity of Madonna gives that news many more legs.

Finally, Ripple has been trying to prove it is a superior technology for some time now, harping on about Bitcoin being original but outdated.

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About the author

Darryn Pollock is an award winning  journalist from Durban, South Africa. He picked up Vodacom’s Regional Sports Journalist Award in 2017 while expanding his Blockchain and cryptocurrency reach.  He is a contributor to Forbes, Cointelegraph, Binary District, and of course, U.Today. Darryn’s belief is that Blockchain technology will be the driving force of the next technological wave and it is the obligation of journalists and writers to tell its emerging story with integrity and pride.

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Bitcoin, XRP Receive Massive Exposure in 2019

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  • Yuri Molchan
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    Bitcoin has not only seen a significant rise this year but also got into the global spotlight along with other crypto thanks to bankers and politicians

Bitcoin, XRP Receive Massive Exposure in 2019
Cover image via 123rf.com

If 2018 was the year of the crypto winter, in 2019 Bitcoin and altcoins, such as XRP, have come into spotlight. 

Trump mentions Bitcoin and Libra

The major portion of world's attention has been given to Bitcoin by the current US president Donald Trump who has recently cursed BTC on his Twitter account. He mentioned BTC several times on Twitter, criticizing it but still giving it massive attention.

Trump also tweeted about Libra that has faced enormous resistance from the US Congress and bankers not only in the US but globally. This has made the awareness of Bitcoin and crypto in general much bigger on a global scale.

Presidential candidates talk Bitcoin

A US presidential candidate Andrew Yang, who intends to introduce Universal Basic Income (UBI) in the future, should he win, has several times mentioned Bitcoin publicly. He expressed an idea that in years to come UBI could be paid in BTC, making it not Universal Basic Income but Universal Bitcoin Income.

Another presidential candidate, the controversial eccentric John McAfee, who has been on the run since around May – avoiding meet-ups with the IRS and CIA – confessed that he does not actually want to become President. All he wants is to raise crypto awareness and get Bitcoin exposed to masses of people.

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XRP now used by MoneyGram

This year, the crypto giant Ripple bought a large stake at the global remittance service MoneyGram. Now, MoneyGram uses XRP to wire funds to Mexico via the Bitso exchange. The company is planning to add more corridors for XRP utility and instant and cheap payments that the Ripple technology provides. 

Besides, the Ripple CEO Brad Garlinghouse gave an interview to CNN which was crucial not only for XRP investors but for the crypto community overall.

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About the author

Yuri is a journalist interested in technology and technical innovations. He has been in crypto since 2017. Believes that blockchain and cryptocurrencies have a potential to transform the world in the future. ‘Hodls’ cryptocurrencies. Has written for several crypto media. Currently is a news writer at U.Today.

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