Japanese professional tennis player Naomi Osaka has become an ambassador for cryptocurrency exchange FTX, according to a report published by The Hollywood Reporter.
Osaka will reportedly receive a stake in FTX as part of the deal and receive additional compensation on top of that.
The top-seeded tennis star has now joined the company of American professional basketball star Stephen Curry, legendary quarterback Tom Brady and his supermodel wife Gisele Bündchen.
Osaka will focus on making the cryptocurrency industry more attractive for young women. She will be tasked with producing content catered to that specific demographic, highlighting its role in the burgeoning Web3 ecosystem. Osaka, whose mother is Japanese and father is Haitian, will also highlight the global nature of crypto.
In her statement, the world's number one female tennis player pointed to the fact that very few women participate in crypto. She believes that this kind of gender disparity is reminiscent of inequality in traditional finance. Hence, she wants to help break down barriers to entry. By embracing the role of an FTX ambassador, Osaka wants to further "democratize" the crypto space.
As reported by U.Today, Osaka, who has surpassed Serena Williams as the world's highest-paid female tennis star, also revealed that she was interested in Dogecoin.
As more celebrities are jumping on the crypto train, regulators are becoming increasingly worried. As reported by U.Today, EU authorities warned against cryptocurrency-related celebrity endorsements last week.