Floki Inu, a meme cryptocurrency whose creation was inspired by Tesla CEO Elon Musk's Shiba Inu puppy, is continuing its marketing blitz by announcing a partnership with Kerala Blasters FC, the most followed football club in India.
#FLOKI PARTNERS WITH INDIA'S BIGGEST FOOTBALL CLUB— Floki Inu (@RealFlokiInu) November 19, 2021
In what is a landmark deal symbolic of $FLOKI's vision to truly be a dominant cryptocurrency, we would like to announce a strategic partnership with India's biggest football club, the Kerala Blasters FC. pic.twitter.com/s1MF8ZI6CL
As part of the partnership, the cryptocurrency's logo and its website will appear on the right sleeve of the club's jersey throughout the Hero Indian Super League 2021-2022 season.
In February, Kerela Blasters reached two million followers on Instagram, becoming the first Indian football club to achieve such a milestone. It also boasts 1.8 million followers on Twitter.
The promoters of the Floki Inu cryptocurrency believe that the deal could potentially help the meme coin to go mainstream in India.
Floki Inu's marketing attracts criticism
The ad comes after Floki Inu, which competes with Shiba Inu and Dogecoin, came under fire in the U.K. for plastering its ads on underground trains and buses in London.
According to a BBC report, the Advertising Standards Authority (ASA) started investigating the aggressive marketing campaign.
Floki Inu decried the attack as "a clear attempt at censorship" in its statement.
Despite the pushback, Floki Inu also launched a promotional campaign in the Netherlands.
FLOKI is up 4.5% over the past 24 hours, bucking the bearish trend.
India on track to ban crypto ads
Because of surging crypto prices, advertisements published by cryptocurrency exchanges have inundated India's sporting events, which drew the ire of the government.
According to recent media reports, India is on track to ban "irresponsible" cryptocurrency ads that promise big returns. Prime Minister Narendra Modi recently warned that crypto could "spoil" Indian youth.
India is also rumored to be prohibiting exchanges to list coins without government approval.