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Crypto Industry's Ad Spending Collapses by 90%

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Mon, 06/20/2022 - 15:21
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Alex Dovbnya
Cryptocurrency ad spending blitz came to an end after prices crashed
Crypto Industry's Ad Spending Collapses by 90%
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According to data provided by market intelligence and analytics firm Sensor Tower, cryptocurrency marketing has collapsed since November, The Wall Street Journal reports.

In fact, ad spending is now down as much as 90%, with the industry feeling the pinch amid the ongoing market crash.

For instance, Gemini Trust spent less than $500,000 in May on ads (compared to $3.8 million in November).

Following the recent collapse of cryptocurrencies, American actor Matt Damon was mocked because of his viral "Fortune Favors the Brave" cryptocurrency ad that was released last year when crypto prices when trading near their historic peak. Last week, Twitter users calculated that those who followed Damon’s ill-timed advice ended up losing the majority of their investment.

After actor Larry David stirred some buzz with his FTX commercial that aired during the Superbowl in February, his representative admitted that the "Curb Your Enthusiasm" star did not know anything about cryptocurrencies when filming the ad.

Other celebrities, such as Kim Kardashian and Steph Curry, have also been eerily silent about the cryptocurrency crash.

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 Analyst Dennis Yeh says that the drop in macroeconomic confidence has led to a significant drop in engagement.

In the meantime, the biggest cryptocurrency companies are in the process of substantially cutting their workforce. As reported by U.Today, Coinbase showed 1,100 employees the door last week, catching them off guard.

However, Coinbase managed to buck the trend in terms of crypto marketing, spending $2.7 million on a TV ad mocking crypto haters last month.

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About the author

Alex Dovbnya (aka AlexMorris) is a cryptocurrency expert, trader and journalist with extensive experience of covering everything related to the burgeoning industry — from price analysis to Blockchain disruption. Alex authored more than 1,000 stories for U.Today, CryptoComes and other fintech media outlets. He’s particularly interested in regulatory trends around the globe that are shaping the future of digital assets, can be contacted at alex.dovbnya@u.today.