Blockchain-based music research and analytics platform Viberate (whose native token VIB is listed on Binance, Bittrex, OKEx, and Uniswap) has just announced it will be launching a special NFT featuring the rights to a live performance and other exclusive content by one of its founders, renowned Techno DJ UMEK.
The drop, verified by Viberate, will happen on April 29 in partnership with the Blockparty marketplace and marks the launch of the first-ever “live gig NFT”. UMEK’s offer will include five different NFTs: three exclusive remixes of his seminal 1999 track “Lanicor”, one livestream performance, and one live gig. The buyers of UMEK’s NFT will thus either purchase the rights to one of his original remixes, book him for an exclusive online event, or book him for a real-life live performance.
Several high-profile musicians and bands have already made headlines selling their NFTs in various forms of digital rarities. UMEK’s upcoming drop is the first to explore new possibilities for musicians to secure and manage their future bookings once live events return.
Matej Gregorcic, Viberate CEO, explains the project further: “The transparency component of NFTs is what inspired us most, really. After all, blockchain is an important part of our platform. We want to make it easier for both artists and organizers to arrange a secure booking and offer fans a customized experience at the same time. NFTs promise a way to harness this exclusivity, improve existing arrangements such as livestreams, and introduce a completely new way of making deals. We’re excited to see how the public reacts to the drop.”
Viberate and Blockparty will use the drop to test the concept. If it’s proven as interesting to musicians and organizers, Viberate plans on providing the option of gig token minting to nearly half a million music artists in its database, along with minting artist ID NFTs through a secure verification process. These ID NFTs will then act as a certificate of authenticity, reassuring the buyer that the contents indeed come from a verified artist, not someone offering other people’s work.
UMEK’s NFT drop will launch on Blockparty on Thursday, April 29, 2021, at 8:00 pm GMT+1 (3:00 pm EST).