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Uniswap Joins Forces with Professional Dota 2 Team to Reach New Audiences

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Tue, 06/01/2021 - 14:06
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Alex Dovbnya
Team Secret will be focused on developing esports activations for Uniswap
Uniswap Joins Forces with Professional Dota 2 Team to Reach New Audiences
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Decentralized finance protocol Uniswap—which is challenging major centralized exchanges like Coinbase and Binance—is attempting to break into the mainstream.

According to a June 1 announcement, Uniswap Labs has partnered with professional Dota 2 team, Team Secret.

As part of the partnership, Team Secret will be developing unique content for the protocol while helping to broaden its reach:

Crypto technology is poorly understood in the mainstream, and even in digitally native gaming communities. Through Team Secret, Uniswap will be able to reach expansive new audiences and craft relevant messaging to drive awareness, understanding, and adoption through new and innovative content formats.

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About the author

Alex Dovbnya (aka AlexMorris) is a cryptocurrency expert, trader and journalist with extensive experience of covering everything related to the burgeoning industry — from price analysis to Blockchain disruption. Alex authored more than 1,000 stories for U.Today, CryptoComes and other fintech media outlets. He’s particularly interested in regulatory trends around the globe that are shaping the future of digital assets, can be contacted at alex.dovbnya@u.today.