Since virtual coins are very popular in Japan at the moment among young people, crypto companies are using publicly famous people from various industries to raise awareness of digital assets even higher and deeper.
Bitpoint has hired a football professional celebrity Keisuke Honda and paid him around $40 mln under the terms of his contract.
Honda was featured in a Hollywood-made advert, saying “I want to be the world’s number one.” This line, apparently, is supposed to mean the strengthening of Bitpoint’s management style.
Alex Dovbnya
U.Today Editorial Team
Vladislav Sopov
Dan Burgin