Grayscale’s newly appointed CEO, Michael Sonnenshein, recently told Bloomberg that the firm plans to double its staff this year. It currently employs 24 people.
The firm will continue to focus on advertising, with its new cryptocurrency commercial debuting soon.
Making Bitcoin even scarcer
According to its Jan. 7 update, Grayscale’s family of products currently has $27.4 billion worth of cryptocurrencies under management. Its Bitcoin trust alone has surpassed $23 billion.
Sonnenshein said that his asset management firm planned to unveil six new products in 2021.
He went on to mention that growing inflows into Grayscale Bitcoin Trust are making the world’s largest cryptocurrency even scarcer:
“This is a verifiable scarce asset and so when there are mechanisms that are removing them from circulation, that’s inherently making it an even scarcer asset.”
On-boarding pension funds and endowments
Sonnenshein also added that pension funds and endowments, not just hedge funds, were seeking exposure to Bitcoin:
“We’ve started to see participation not just from the hedge fund segment, which we’ve long seen participation from, but now it’s recently from other institutions, pensions, and endowments.”
Furthermore, he claimed that the sizes of their allocations were increasing at a rapid pace.