Gucci, one of the famous fashion brands, will start accepting Bitcoin, Dogecoin, Shiba Inu, and some other cryptocurrencies at select locations in North America, according to a report published by Vogue Business.
Customers will be able to make cryptocurrency payments with the help of a QR code.
CEO Marco Bizzarri says that Gucci is “always” open to embracing new technologies.
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Alex DovbnyaIn February, Italy-based fashion designer John Richmond inked a collaboration with Shiba Inu.
This is not Gucci’s first foray into crypto. Last May, the iconic brand launched its first non-fungible token, which was inspired by the company’s Aria collection. The item ended up selling for $25,000 at a Christie’s auction.
In January, the luxury fashion house formed a tie-up with digital character brand Superplastic to launch its own collection of NFTs.
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Dan Burgin