Circle Adds to Client Base Even As Bitcoin’s Performance Disappoints

Tue, 06/26/2018 - 14:47
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Darryn Pollock
Circle, with its added crypto service, is adding to its client base despite the recent poor fortunes of Bitcoin and other cryptos
Circle Adds to Client Base Even As Bitcoin’s Performance Disappoints
Cover image via U.Today

Circle, the payment app that is backed by major wall street bank Goldman Sachs, has recently put its hat into the cryptocurrency market for the institutionalized investor, and seem to be doing well.

Circle launched a crypto trading app as part of its platform after it acquired well-known cryptocurrency exchange Poloniex for some $400 mln. A few months down the line now and it seems to be paying off as the user base is growing for Circle.

This comes at a time where its draw card, Bitcoin offerings, are at a new low for the year and not exactly at its most enticing position.

30 percent up

According to CNBC, the Goldman Sachs-backed company said that month over month it had a 30 percent boost in new clients and was doing 15 times more transaction volume each day than a year ago. This is despite the fact that Bitcoin has plummeted more than 50 percent this year.

To keep up with the volume, Circle just announced that it was making “Circle Trade” automated so investors can place orders without having to talk to a person.

“In May, which was a challenging month, we saw a sharp increase of unique new counter-parties,” Circle founder and CEO Jeremy Allaire said. “A lot of folks on the institutional side are on-boarding, and getting their ducks in the row.”

Speeding up the process

It is clear that Circle is also learning their way through this new ecosystem, and starting to bring the comforts of institutionalized investors to the cryptocurrency market which can be very alien to investors.

“Major institutional investors don’t go through a telephone broker. They go through an electronic interface,” Allaire added. “We’re maturing this into a more traditional product; it’s much faster and a more flexible way to trade.”

Circle Trade is one of the largest cryptocurrency trading desks for institutional investors, with a $250,000 minimum order size. The company also operates a peer-to-peer payment network using Blockchain.

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About the author

Darryn Pollock is an award winning  journalist from Durban, South Africa. He picked up Vodacom’s Regional Sports Journalist Award in 2017 while expanding his Blockchain and cryptocurrency reach.  He is a contributor to Forbes, Cointelegraph, Binary District, and of course, U.Today. Darryn’s belief is that Blockchain technology will be the driving force of the next technological wave and it is the obligation of journalists and writers to tell its emerging story with integrity and pride.