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Crypto moves fast, and users' attention moves faster. In Web3, visibility fuels token adoption, user acquisition, and long-term traction. Even the most ambitious project risks going unnoticed without smart, repeated exposure in the right places.
Solidus Ai Tech got that early. Instead of chasing hype or wasting budget on broad campaigns, they made advertising a core part of their launch strategy.
With Coinzilla, they built a system focused on performance, placement, and relevance: one built to scale with the market, not chase it.
Coinzilla, Solidus entered into a partnership from day one
Solidus Ai Tech faced a common challenge: a strong product combining AI and blockchain, but limited traction in a competitive crypto market. Early campaigns generated some activity, yet engagement and conversions remained low, and the brand struggled to reach the right audience.
Bringing Coinzilla on board marked a turning point. Coinzilla provided strategic support across creative development, media planning, and ongoing campaign management, shaping a more effective and measurable advertising effort.
Coinzilla's creative team transformed Solidus Ai Tech's static ads into animated assets explicitly optimized for the crypto space.
These new visuals were tested across formats and sizes to maximize user attention and click-through rates. The focus was creating ads aligned with crypto investors and traders consuming content online.
Access to a curated network of high-traffic crypto platforms allowed Solidus Ai Tech to reach an engaged audience of investors, traders, and blockchain enthusiasts.
Thus, Coinzilla's platform enabled continuous campaign adjustments, prioritizing placements, devices, and audience segments with the highest engagement levels. This approach reduced wasted impressions and improved overall campaign efficiency.
Single campaign, various tracks
As the advertising efforts gained traction, the collaboration between Solidus Ai Tech and Coinzilla deepened. What started as a structured campaign support service evolved into a full-scale management partnership.
By the summer of 2023, Coinzilla had assumed complete control over Solidus Ai Tech's digital advertising operations. As a result, Coinzilla took a hands-on approach to campaign management, turning each campaign into a living, adaptable system. Their process included:
- Real-time performance tracking to monitor how ads were engaging audiences at every moment.
- Audience behavior analysis to understand shifts in user interests and preferences.
- Strategic feedback loops that enabled quick adjustments based on market signals and ongoing trends.
The team reviewed key metrics daily and tested different ad formats, placements, and copy variations to extract the most value from every advertising dollar.
One significant benefit of this constant attention was consistency. Rather than launching isolated campaigns, Coinzilla maintained steady momentum across all channels. This meant regular exposure, sustained engagement, and continuous data collection, allowing each new campaign to outperform the last.
For Solidus Ai Tech, this level of oversight brought clarity and relief. The internal marketing team could now focus on strategic priorities like community growth, partnership building, and product development, confident that experts with deep crypto ad experience handled visibility and acquisition precisely.
80+ mln impressions milestone hit
What began as a trial campaign evolved into a high-investment growth initiative. The results speak clearly:
- 80 M+ total impressions from April 2023 through the end of 2024;
- 310 K+ clicks, with 27K in December 2024 alone;
- CTR averaging 0.37%, peaking at 0.45% in high-performance segments;
- 7 M impressions in a single month (December 2024);
- 4,400% increase in ad budget, moving from test runs to long-term scaling.
Coinzilla focused on building a campaign structure that could grow with Solidus Ai Tech. As a result, Solidus Ai Tech took a different path in a market that rewards hype over strategy. With Coinzilla, they found a partner equipped to help them navigate that path effectively.
Want the full story behind Solidus Ai Tech's rapid growth through Coinzilla's campaign strategy? Visit Coinzilla's official website for the extensive Solidus case study, which includes data, tactics, and performance insights.
Vladislav Sopov
U.Today Editorial Team