American video streaming behemoth YouTube could become the latest major brand to jump on the non-fungible token train, according to a letter published by CEO Susan Wojcicki earlier today.
Wojcicki says that her company wants to help content creators to take advantage of new emerging technologies, mentioning NFTs as an example:
We're always focused on expanding the YouTube ecosystem to help creators capitalize on emerging technologies, including things like NFTs, while continuing to strengthen and enhance the experiences creators and fans have on YouTube.
YouTube is also keeping a close eye on the new developments within the budding Web3 ecosystem. The letter says that the new iteration of the internet serves as "a source of inspiration" for the video hosting giant.
Wojcicki also highlights the success of YouTube Shorts, the company's TikTok competitor, claiming that it has already generated five trillion views.
It remains to be seen how YouTube will approach Web3 and NFTs since no further details were revealed in the letter.
Elon Musk, the world's richest person, is highly skeptical of Web3 and NFTs. The centibillionaire recently scolded Twitter for allowing users to show off their digital collectibles as profile pictures. Last month, Musk said that Web3 was more about "marketing than reality."
YouTube has attracted a slew of successful cryptocurrency creators over recent years, but it has also become a hotbed for crypto scams.