New Year, New Name: Huobi Announces Rebranding of Its US-Based Venture

Fri, 01/11/2019 - 16:00
Alex Dovbnya
Apart from offering extremely low fees, Houbi’s San Francisco-based foothold is giving away its verified users 20 USDT
Cover image via U.Today

Huobi, a major Singaporean exchange with a daily trading volume of more than $500 mln, has just announced the rebranding of its US strategic partner HBUS (Huobi's U.S. Partner). From now on, the San Francisco-based HBUS will be simply called Huobi.

Less confusing letters  

Huobi, which was initially founded in crypto-hating China, opened trading on HBUS back in July 2018. The offshoot was supposed to become a springboard for entering the US market. The HBUS exchange started accepting requests from US customer on July 6. Notably, not all US residents were able to engage in trading on the exchange from the get-go (presumably, due to regulatory roadblocks in certain states).           

A cause for celebration

In order to celebrate the rebranding, Huobi now offers 20 USDT to all users who passed the level two verification. On top of that, the exchange will also keep a minuscule 0.05 percent fee for the rest of January.

On Jan. 4, then-HBUS also made an announcement about teaming up with Prime Trust, allowing users to deposit and withdraw money from the exchange.

Living up to the ‘global’ status

Huobi opened a new Australia-based trading platform (‘Huobi Australia’) almost simultaneously with HBUS. Prior to that, the exchange also launched a UK-based trading platform for focusing on the European market.

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Obviously, the Singaporean exchange also went on an expansion spree in Asia (South Korea, Hong Kong, Japan). As U.Today reported earlier, Huobi revealed its plans to launch a P2P trading platform in India, giving a hand of help for traders who are stifled by the infamous RBI crypto ban.

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About the author

Alex Dovbnya (aka AlexMorris) is a cryptocurrency expert, trader and journalist with extensive experience of covering everything related to the burgeoning industry — from price analysis to Blockchain disruption. Alex authored more than 1,000 stories for U.Today, CryptoComes and other fintech media outlets. He’s particularly interested in regulatory trends around the globe that are shaping the future of digital assets, can be contacted at

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