UEX US Announces Strategic Brand Partnership with MMA Icon Quinton “Rampage” Jackson

Full-scale ambassadorship aims to push cryptocurrency into mainstream culture through real platform usage and trust-based audience engagement.

NEW YORK, January 22, 2026 — UEX.US, a U.S.-based cryptocurrency exchange platform, today announced a strategic partnership with mixed martial arts legend Quinton “Rampage” Jackson, who joins the company as an official brand ambassador. The relationship is structured as a full partnership rather than a limited promotional engagement, with Jackson actively using the UEX.US platform in public-facing content to demonstrate real-world crypto usage to mainstream audiences.

Jackson’s involvement aligns with a broader industry shift as digital asset companies increasingly leverage recognizable public figures to expand adoption, strengthen public perception, and engage audiences outside the traditional crypto ecosystem. As a globally known athlete and entertainment figure, Jackson brings multi-demographic visibility and credibility that supports UEX.US’s expansion strategy.

Full-Scale Partnership Structure

Under the terms of the partnership, Jackson will regularly showcase UEX US products and features through his public channels and appearances. Content formats will include short-form video demonstrations, practical onboarding walkthroughs, and routine interactions with digital assets through the platform. This approach focuses on real usage scenarios rather than promotional messaging, helping mainstream audiences understand how cryptocurrency functions in everyday financial contexts.

Strategic Objectives

The collaboration between UEX.US Crypto Exchange and Jackson centers around four primary business objectives:

• Brand Awareness: Expand UEX.US visibility across sports, entertainment, and consumer digital channels.

• User Onboarding: Convert mainstream audiences into first-time crypto users through accessible demonstrations.

• Usage Transparency: Display platform functionality in real scenarios to reduce intimidation and increase trust.

• Market Expansion: Push beyond the existing crypto community to reach general consumers who are crypto-curious but not actively engaged.

This structure is designed to reduce barriers to entry for newcomers by replacing abstract cryptocurrency concepts with practical, relatable experiences.

Positioning for Mainstream Crypto Adoption

UEX US views this partnership as a step toward establishing stronger trust standards in the digital asset sector. The platform emphasizes operational transparency, regulatory alignment, and consumer-friendly onboarding. With Jackson serving as a public-facing user rather than a passive endorser, UEX US aims to humanize digital asset participation and create a more pragmatic narrative around crypto usage.

The company anticipates that Jackson’s involvement will support long-term adoption by demonstrating that cryptocurrency platforms can be used easily, securely, and within everyday financial decision-making. UEX US intends to continue building trust-based market penetration strategies that align with evolving consumer expectations and regulatory landscapes.

Outlook

The partnership activates immediately, with Jackson’s first publicly released UEX.US platform content scheduled for later this quarter. Additional collaboration initiatives are planned throughout the year, spanning digital media, educational content, and targeted engagement campaigns for both new and emerging user segments. UEX.US expects this partnership to contribute to broader brand maturation as the company scales in 2026.

About UEX.US

UEX.US is a U.S.-based digital asset exchange built around security, compliance, and ease of use. The platform enables users to trade digital assets, access crypto-backed financial products, and bridge between traditional and digital currencies. UEX.US is headquartered in Sheridan, Wyoming, and operates with a mission to create a regulated, intuitive ecosystem for the future of digital finance.

About Quinton “Rampage” Jackson

Quinton “Rampage” Jackson is a globally recognized mixed martial artist, former UFC Light Heavyweight Champion, and entertainment personality with a broad consumer following across sports and media. Jackson has successfully transitioned from professional athletics into mainstream entertainment and digital culture, maintaining a strong presence across multiple platforms.

Media Contact:
UEX.US Public Relations
PR@uex.us
More information available at Rampage Jackson’s X account