Gemini Launches New Ad Campaign to Give Crypto Industry Dose of Reputation Repair

  • Alex Dovbnya
    📰 News

    Gemini addressed one of the main pain points of the cryptocurrency industry in its most recent ad campaign


Gemini Launches New Ad Campaign to Give Crypto Industry Dose of Reputation Repair
Contents

According to a recent WSJ report, Gemini, one of the leading fiat-to-crypto exchanges spearheaded by the Winklevoss brothers, has launched a brand-new ad campaign that highlights the importance of regulations for the burgeoning crypto sector. In such a way, Gemini creates an image of ‘a safe space’ that could provide shelter for investors.

A creative way

Gemini is fighting tooth and nail to prove that it’s the safest exchange, distancing itself from cryptocurrency 'wild west' with a series of new ads that were created by an independent creative agency Interesting Development. Gemini’s slogans in the likes of “The Revolution Needs Rules” are plastered all over New York — from subways to taxi-tops.

Taming the wild industry

Gemini’s Chris Roan told WSJ that investors who put money into the fledgling asset class are entitled to the same level of protection as those ones who are part of the traditional market. Hence, there is a need for universal  regulatory practices given that the degrees of regulatory compliance vary among different trading platforms.

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There is a schism between two camps – one of them is focused on decentralizing authority while the other one sticks to the old-meets-new approach. Roan emphasizes that Gemini belongs to the second camp, striving to bring more regulatory clarity to the cryptocurrency space.

Pushing the new product

As U.Today reported on Dec. 11, Gemini rolled out its much-anticipated mobile app for Android and iOS. The above-mentioned ad campaign is also supposed to promote the app, which was launched in the middle of the crypto rout (Coinbase and other major Gemini’s competitors introduced similar apps years ago). It is also worth mentioning that manipulations remain rampant in the space, so crypto has to fix its tainted reputation. Still, the Winklevii aren’t likely to be deterred by these hurdles given that Gemini has been on a roll since the ETF rejection.  

Cover image via u.today
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About the author

Alex Dovbnya (aka AlexMorris) covers all things crypto — from major projects, which are fighting tooth and nail to gain the upper hand in the burgeoning industry, to the latest regulatory trends around the world. When he happens to take a break from crypto, Alex delves into cognitive linguistics (metaphors can be fun too!).

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