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Gemini Launches New Ad Campaign to Give Crypto Industry Dose of Reputation Repair

  • Alex Morris
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    Gemini addressed one of the main pain points of the cryptocurrency industry in its most recent ad campaign


Gemini Launches New Ad Campaign to Give Crypto Industry Dose of Reputation Repair
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According to a recent WSJ report, Gemini, one of the leading fiat-to-crypto exchanges spearheaded by the Winklevoss brothers, has launched a brand-new ad campaign that highlights the importance of regulations for the burgeoning crypto sector. In such a way, Gemini creates an image of ‘a safe space’ that could provide shelter for investors.

A creative way

Gemini is fighting tooth and nail to prove that it’s the safest exchange, distancing itself from cryptocurrency 'wild west' with a series of new ads that were created by an independent creative agency Interesting Development. Gemini’s slogans in the likes of “The Revolution Needs Rules” are plastered all over New York — from subways to taxi-tops.

a creative way


Taming the wild industry

Gemini’s Chris Roan told WSJ that investors who put money into the fledgling asset class are entitled to the same level of protection as those ones who are part of the traditional market. Hence, there is a need for universal  regulatory practices given that the degrees of regulatory compliance vary among different trading platforms.

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There is a schism between two camps – one of them is focused on decentralizing authority while the other one sticks to the old-meets-new approach. Roan emphasizes that Gemini belongs to the second camp, striving to bring more regulatory clarity to the cryptocurrency space.

Pushing the new product

As U.Today reported on Dec. 11, Gemini rolled out its much-anticipated mobile app for Android and iOS. The above-mentioned ad campaign is also supposed to promote the app, which was launched in the middle of the crypto rout (Coinbase and other major Gemini’s competitors introduced similar apps years ago). It is also worth mentioning that manipulations remain rampant in the space, so crypto has to fix its tainted reputation. Still, the Winklevii aren’t likely to be deterred by these hurdles given that Gemini has been on a roll since the ETF rejection.  

Cover image via u.today
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Bitcoin's April 2 Breakout Was Reportedly Orchestrated by One Trader


Bitcoin's April 2 Breakout Was Reportedly Orchestrated by One Trader
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It’s been over two weeks since Bitcoin’s astronomical surge on Apr. 2, but new theories about what might have caused this bullish uptick continue to pop up. According to crypto-oriented analytical firm CoinMetrics, that epic surge was causes by a single trader.

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Mammoth-size trades

CoinMetrics claims that ‘a single committed trader’ concocted a plan to push the BTC price, and he successfully managed to do that by picking the time of the day when the global liquidity is at its lowest level.


(Source: CoinMetrics.io)

(Source: CoinMetrics.io)  

The report also suggests that the trader started to execute his plan on HitBTC (500,000 USDT were traded for Bitcoin prior to the price movement). After that, large trades were observed on Coinbase and Bitfinex.      

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Focusing on the future

Meanwhile, as reported by U.Today, another theory states that the rapid price surge was triggered by the expiration of the CME futures contracts and heavy spot and over-the-counter buying. One expert went as far as claiming that a simple April joke about the Securities Exchange Commission (SEC) could do the trick.

While no one is quite sure about what could have triggered the short-living rally, there is even a bigger disconnect when it comes to Bitcoin price predictions. While some share their bullish predictions for 2019, another report states that it could take 22 years for Bitcoin in order to match its current ATH of $20,000.

Cover image via 123rf.com
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