30 Seconds to Mars teamed up with World to launch "Humans Only Tickets," giving verified fans priority access over bots and scalpers.
30 Seconds to Mars is now joining that effort through a partnership with World, introducing a verified-human ticketing system for select dates of the band's upcoming "A Beautiful Lie vs. This Is War" European tour.
The initiative uses World ID verification technology to create dedicated ticket inventory available exclusively to verified humans.
'Humans Only Tickets' roll out across Europe
The special ticket allocation will be available for select shows in the United Kingdom and Germany during the 2027 tour.
Fans who complete verification through World ID will gain access to reserved ticket inventory using Concert Kit, a platform designed to integrate human verification into existing ticketing systems.
Participating tour dates include:
- April 12, 2027 — Munich, Germany
- April 18, 2027 — Berlin, Germany
- April 20, 2027 — Hanover, Germany
- April 28, 2027 — London, United Kingdom
- April 29, 2027 — Manchester, United Kingdom
Verified users will be able to access tickets through the World platform or the official Thirty Seconds to Mars website.
Each verified ticket purchase will also include one additional free general-admission ticket intended for another verified attendee.
Fans will additionally receive two exclusive merchandise vouchers redeemable during the concert experience.
"Live music is about connection, energy, and shared experience,” said Jared Leto. “Fans wait years for these moments, and too often bots get there first. We wanted to work with World to create something that helps protect the fan experience and gives real people a fair shot at being part of it."
According to the announcement, the very first verified fan registered for each participating show will also receive a "Closer to the Edge" VIP upgrade package for themselves and a guest.
How verification works
Fans interested in claiming Humans Only Tickets must first download the World App and complete World ID verification using an Orb device.
After verification, users receive a unique ticket access code linked to their verified identity.
The ticket purchase itself still takes place through Ticketmaster, but access requires the verification code generated through World ID.
Following successful purchases, tickets and merchandise rewards are delivered digitally via email.
The initiative highlights how proof-of-human systems are increasingly moving beyond crypto-native use cases and into mainstream consumer applications.
Concert Kit previously powered a DJ Pee Wee event in San Francisco, where the platform reportedly blocked more than 100,000 automated requests while allowing nearly 1,000 verified attendees to claim tickets successfully.
As AI-generated traffic and automated purchasing systems continue expanding online, entertainment companies are increasingly exploring identity-verification tools designed to protect direct fan access and reduce bot-driven manipulation of ticket markets.
Dan Burgin
