Unlocking Brand Power: The Global Hub for Ad Tech, Mar Tech & Influencer Marketing

Dubai, UAE – 19th September 2024 – The Influence Exchange Confex & Awards 2024 concluded with resounding success in Dubai, bringing together the most influential figures in the influencer marketing, AdTech, and MarTech industries. This prestigious event, held at Hyatt Regency Dubai Creek Heights, showcased impactful keynote addresses, presentation, dynamic panel discussions, and the much-anticipated Influence Awards, which recognized trailblazers who have set new benchmarks in creativity and influencer-led brand engagement.

A Platform for Insightful Dialogues:

The event kicked off with an inspiring keynote, setting the tone for the day’s exploration of key trends shaping the influencer marketing landscape. With the theme centered around “Unlocking Brand Power”, the conference featured insightful sessions that are shaping the future of digital marketing.

Influence Awards: Recognizing Excellence

The evening culminated in the much-anticipated Influence Awards, where the industry's best were recognized for their exceptional contributions. Categories celebrated influencers, brands, and technology platforms that have set new benchmarks in creativity, engagement, and impact.

An Event of Collaboration and Innovation:

The networking sessions saw delegates from various industries, from marketing professionals to tech innovators, foster new connections and partnerships. 

A Glimpse into the Future:

With thought-provoking discussions and key takeaways, Influence Exchange Confex & Awards 2024 served as a driving force for the future of the industry, leaving attendees equipped with actionable insights to navigate the evolving influencer economy.

The next edition of the Influence Exchange Confex & Awards is scheduled for November 19, 2024, in Doha, Qatar. Mark your calendars for another exciting event dedicated to shaping the future of influence marketing and innovation.

About Influence Exchange Confex & Awards:

The Influence Exchange Confex & Awards is a leading industry event that brings together global experts, thought leaders, and influencers to share the latest trends, technologies, and strategies in influencer marketing, AdTech, and MarTech.

Our Sponsors

Social Chameleon - Gold Partner

Social Chameleon is a leading Search-First Social Media®️ agency with expertise in social media, search, and content creation. Our teams in London and Sydney work with pioneering brands to deliver measurable outcomes and strategies that get noticed.

Takefluence - Solution partner

Takefluence - is a platform to collaborate with creators/influencers or even engage customers to create, distribute, amplify content, drive sales with promocode attribution, write reviews and get paid. We automate all the flow from invitation, moderation, reporting to payouts.

PROVEN 360 – Exhibitor

Founded in 2022, PROVEN 360 is a premier digital marketing agency dedicated to helping businesses grow through tailored strategies. They offer website development, social media, SEO, and more to drive engagement and conversions.

Yala Yala Media CO. L.L.C – Exhibitor

YALAYALA MEDIA CO. L.L.C, a Dubai-based social media company focused on TikTok. With a founding team from China, we understand TikTok’s commercial potential and aim to foster stronger collaborations with brands and media companies to build a robust MCN ecosystem in the Middle East.

Social Cash – Exhibitor

Social Cash is a UAE-based Influencer Marketing Platform where anyone can become an influencer, regardless of their follower count and get paid based on their social engagement. Social Cash empowers brands to connect with influencers who truly align with their campaign goals through advanced algorithms that match profiles based on demographics, interests, and engagement rates. By focusing on authentic digital word-of-mouth marketing, Social Cash enables brands to run targeted, impactful campaigns with influencers who resonate with their audience, ensuring maximum reach and meaningful connections.

Whoyer – Supporting Partner

Whoyer connects influencers, brands, and fashion enthusiasts, offering tools, mentorship, and personalized fashion guidance to help users succeed, grow their audience, and make smart style choices.

Proexpo - Event Contracting Partner

Pro Expo Ltd, based in Kenya, specializes in creative exhibition and stand construction solutions for events and conferences. Since 2016, the company has delivered over 870,000 square meters of stands across 46 exhibitions, serving diverse sectors like health, technology, hospitality, and automotive. Renowned for its efficiency and high-quality service, Pro Expo offers customized event setups, branding, and AV equipment hire. With a strong track record of delivering major projects like Medic East Africa and China Trade Week, Pro Expo is a trusted partner for businesses across East Africa and beyond.

Event Highlights

• Attendees: Over 250+ industry professionals, influencers, and marketers.
• Speakers: 20+ Speakers featuring renowned industry leaders, influencers & marketers
• Awards: 30 awards presented to outstanding influencers and marketers.
• Networking Sessions: Multiple networking sessions fostering numerous new connections.

Award Winners 

INFLUENCERS AWARD CATEGORIES

• Ahmad Najib Ayoub - Best Financial Influencer Award 
• Musthaq Thuyyadi Chek - Best Art & Photography Influencer 
• Teymur Akhundov - Educational Content Creator of the Year 
• Khadeeja Khan - Food/Culinary Influencer of the Year – 1st
• Amna Khan - Best Health & Wellbeing Influencer of the Year 
• Ania Dar - Creative Visual Content Creator 
• Oumaima Msallmi - Best Tech Influencer 
• Ksenia Hofmann - Best Fashion and Style Influencer of the Year 
• Mona Al Ali - Best Beauty Influencer of the Year 
• Anum Zeeshan Sayal - Entertainment Maven of the Year
• Karim Tarek - Gaming Influencer of the Year  
• Fouzia Zahoor - Youtuber of the year 
• Saher Mansoor - Blogger of the year 
• Maryam Junaid - Mom Influencer of the year 
• Nikita Cisy & Vidyanath - Best Travel Influencer of the Year 
• Burhan Uddin Niazi - Social Media Engagement Champion 
• Ishita Jain - Nano Influencer of the year 
• M.W. Kumudu Nirmani - Micro-Influencer of the Year 
• Raza Mohammed Al - Fardan - Macro-Influencer of the Year 
• Ibrahim Ashraf - Mega/Celeb-Influencer of the Year 

MARKETEER AWARD CATEGORIES

• Imran Sidi - Brand Activation Strategist of the Year
• Solange Elrassi - PR and Communication Strategist of the Year
• Shams Bonsai - Data-Driven Marketer of the Year
• Maysam Azzam - Social Media Marketeer of the Year
• Vineeth Vipin - Digital Marketeer of the Year
• Dr. Alya Al Fardan - Digital Transformation Leader of the Year
• Ankesh Agarwal - Customer Experience Advocate
• Sneha Chaudhary - Influencer Marketeer of the Year
• Vibha Thusu - Branding Leader of the Year
• Aaryan Kapur - Marketing Leader of the Year

Session Details (Speakers):

Opening Keynote – Youth Empowerment Through Influence: The Role of Emirati Influencers in Shaping the Next Generation

Dr. Mahra Lutfi, Influencer & Model

Panel Discussion - The Future of Influencer Marketing: The Convergence of CTV, Martech and AdTech

Panelists:

George Yaryura, Senior Vice President, Marketing, Mashreq

Tianyu Zhang, Influencer

Felita Figueredo, Senior Director - Head of Digital & Insights | Strategic Communications EMEA, FTI Consulting

Archie Rudyuk, CEO and Co-Founder, Takefluence

Jomana Asfour, Regional Head of Communications - MENAT, Samsung Electronics

Moderator

Kaunain Fatima, Influencer

Panel Discussion - Empowering the Creator Economy: Unveiling Influence, Innovation, and Impact

Panelists:

Jon Barber, Vice President - Marketing & Communications, TECOM Group

Saad Samadi, Group Head of Marketing Operations - Gargash Group

Tala Alnounou, Head of Marketing MENA, LWK & Partners

Vibha Thusu, Overseas Marcom Leader, Himel

Walid Elmusrati, Influencer

Shyam Sunder, Vice President Marketing & Executive Committee Member, TBO.COM

Moderator

Mona Al Ali, Influencer, Entrepreneur (Blink Beauty)

Panel Discussion - Cross-Platform Campaigns: Using MarTech to Harmonize Influencer Marketing Across Channels

Panelists:

Lucy Aziz, Regional Head of PR & Communication, CHERY Automobile | OMODA & JAECOO

Luciano Rahal, Head of Marketing Communications & PR MEA & Russia+, Riot Games

Maysam Azzam, Head of Social Media, PR and Influencers Marketing, Yango Play

Shadaab Shaikh, Content Creator

Kris Hunt, Head of Creative & Strategy, Social Chameleon 

Moderator:

Paras Rishi, AVP, IGP

Presentation: Leveraging Social Search & Creators for Commercial Success

Jemima Myers, Founder and CEO, Social Chameleon

Presentation: Harnessing User Generated Content for your Business

Archie Rudyuk, CEO and Co-Founder, Takefluence