More than two billion people worldwide currently lack access to safe water at home.
Water.org, the nonprofit co-founded by actor Matt Damon and engineer Gary White, has launched the "Get Blue" campaign, which is meant to address this humanitarian crisis.
According to a Tuesday announcement, Ripple, the San Francisco-based enterprise blockchain behemoth, has partnered with this non-profit alongside such giants as Amazon, Gap, and Ripple.
Offsetting corporate footprints
According to the data provided by the U.S. Environmental Protection Agency, direct water consumption by U.S. data centers will rise to 73 billion gallons by 2028. This enormous growth is, of course, being primarily driven by artificial intelligence.
The "Get Blue" campaign does not directly address industrial consumption (as its founders acknowledge), but it actually intends to help solve the human side of the crisis with the help of these same companies.
A portion of sales and direct donations is funneled to Water.org.
The mechanics of the "Get Blue" campaign rely on Water.org’s established WaterCredit model, which targets affordable financing for essential utilities.
As mentioned above, Ripple is now part of the coalition as a foundational partner.
What is notable is that the blockchain payment network is deploying its U.S. dollar-backed stablecoin, RLUSD, for moving funds to Water.org's microfinance partners operating. They are operating in emerging markets, so there is a real necessity for scaling transactions.
Stablecoin philanthropy
This is not the first time that the RLUSD token has been used for philanthropic and economic development initiatives. In September 2025, for instance, the company donated $15 million in RLUSD to the Accion Opportunity Fund to support underserved American entrepreneurs. Ripple also recently committed $25 million in cryptocurrency to DonorsChoose and Teach For America.
U.Today Editorial Team
Dan Burgin
