Bitget Wallet, the leading everyday finance app, has launched a World Cup prediction initiative with Polymarket, extending access to on-chain prediction markets as tournament-related activity accelerates.
Prediction markets are increasingly moving into the mainstream, and the 2026 FIFA World Cup is emerging as one of the sector's biggest events to date.
Bitget Wallet, the leading everyday finance app, has announced a new World Cup prediction initiative with Polymarket, extending access to on-chain event trading as tournament-related activity accelerates globally.
The initiative aims to expose Bitget Wallet's reported 90 million users to prediction markets through one of the world's most-watched sporting events, using football fandom as a gateway to self-custodial crypto and decentralized financial participation.
Interest in World Cup-related prediction markets is already substantial. According to the announcement, the 2026 FIFA World Cup Winner market on Polymarket has surpassed $1.2 billion in cumulative trading volume while attracting more than $280 million in liquidity.
Daily trading activity has also regularly approached $30 million as participants speculate on tournament outcomes.
The scale reflects the enormous global appeal of the competition. The 2026 tournament, hosted jointly by the United States, Mexico and Canada, will feature 48 national teams competing across 104 matches over a 39-day schedule.
The previous World Cup reportedly reached approximately five billion supporters worldwide across various media channels, highlighting the audience size prediction markets are increasingly targeting.
$200,000 reward campaign
To coincide with the tournament, Bitget Wallet has launched a series of community-focused campaigns featuring a combined prize pool of $200,000.
The centerpiece is the World Cup Champion Pick event, running from June 4 through July 20. Participants can select the team they believe will win the tournament and invite others to join. Users who correctly predict the champion will share rewards based on accumulated participation points.
A second initiative, the 20-Day Prediction Streak campaign, runs from June 11 to June 30 and rewards users for consistent prediction activity and trading engagement.
The company will also organize social watch parties featuring live discussions, community rewards, and fan-led content around key tournament matches.
"Prediction markets are becoming a new way for people to engage with global events," said Alvin Kan, COO at Bitget Wallet. "The World Cup shows why this matters: billions of people are not only watching the same moments, but forming views, debating outcomes, and acting on conviction in real time. Wallets will become the access layer for these new financial behaviors, turning onchain markets into experiences people can use from their phones."
The campaign builds on Bitget Wallet's broader integration with Polymarket, which enables users to access prediction markets directly from a self-custodial wallet environment.
The platform combines market access with AI-assisted event analysis, smart-money tracking tools, market discovery features and mobile-first execution.
To accommodate expected increases in activity during live matches, Bitget Wallet has upgraded its infrastructure with dedicated event-data systems, score verification tools, real-time monitoring capabilities, and cloud architecture designed to handle significant traffic surges.
Dan Burgin
