Bitget Wallet, the everyday finance app, has launched a new multi-phase initiative called PayFi Odyssey as part of a broader effort to make stablecoins and digital assets more usable in daily financial activity.
The initiative is being rolled out across parts of Asia, Africa, and Latin America, regions where crypto adoption has accelerated rapidly over recent years, particularly around mobile-first payments and peer-to-peer transfers.
The program combines crypto cards, QR code payments and on-chain transfers into a unified payment framework designed to simplify everyday spending with digital assets.
$300,000 Incentive program
PayFi Odyssey will roll out gradually through July and include a $300,000 incentive program aimed at encouraging sustained payment activity.
Users will be able to earn rewards by completing actions such as using crypto cards for purchases, scanning QR payment codes, and transferring funds on-chain. Reward distribution will depend on overall engagement and activity levels throughout the campaign.
The initiative will also include a “Crypto Survival Plan,” documenting how users across different regions integrate crypto into everyday financial behavior, including payments, transfers, and savings activity.
Stellar integration expands payment infrastructure
The latest rollout builds on Bitget Wallet’s earlier integration with the Stellar Development Foundation ecosystem.
Within Bitget Wallet’s broader Onchain Payments Matrix, Stellar functions as one of several settlement networks used to connect blockchains, payment systems, and banking infrastructure into a unified stablecoin settlement layer.
The company said Stellar’s low-cost and high-speed transaction infrastructure makes it particularly suitable for payment-focused use cases involving frequent transfers and small-value transactions.
“Stablecoin activity has scaled rapidly, but much of it remains concentrated in large-value transfers rather than daily transactions,” said Alvin Kan, COO of Bitget Wallet.
Industry data show that stablecoin transaction volume reached roughly $35 trillion in 2025, although only about 1% of that activity was tied directly to payments for goods or services, or to transfers.
Most stablecoin volume remains concentrated in trading activity and large-scale capital movements.
However, emerging markets are increasingly becoming the fastest-growing segment for real-world payment adoption, particularly in regions where access to traditional banking infrastructure remains limited or expensive.
The expansion reflects a broader industry trend as crypto companies compete to move stablecoins beyond trading and into mainstream payment activity.
Wallet providers, exchanges, and blockchain networks are increasingly focusing on merchant payments, remittances, QR settlement systems, and cross-border transfers as key areas for long-term adoption growth.
Dan Burgin
