Disclaimer: The opinions expressed by our writers are their own and do not represent the views of U.Today. The financial and market information provided on U.Today is intended for informational purposes only. U.Today is not liable for any financial losses incurred while trading cryptocurrencies. Conduct your own research by contacting financial experts before making any investment decisions. We believe that all content is accurate as of the date of publication, but certain offers mentioned may no longer be available.
In a recent tweet, Bitcoin historian Pete Rizzo spotlighted a key moment in Bitcoin's history: its first-ever mention on television back in 2011, when the price was trading at just $3.
"The 1st-ever Bitcoin mention in TV history happened at $3 in 2011," Rizzo stated in a tweet accompanied by a short video clip, adding that "Bitcoin is up 3,900,000% ever since."
That single TV moment marked the beginning of mainstream awareness for Bitcoin. Fast-forward to today, and the price of BTC has reached six figures from a price of $3. At the time of writing, BTC was trading at $117,867.
Rizzo's tweet serves as a reminder of how early Bitcoin is in its life cycle and how even small moments, like a TV mention 14 years ago, have played a significant role in the asset’s journey.
On July 11, the largest cryptocurrency reached an all-time high of $118,210, part of a broader rally in risk assets that has driven stocks to all-time highs.
Bitcoin's surge is being driven in part by institutional demand, with Bitcoin ETFs recently reporting their largest day of inflows in 2025. Bitcoin is up over 25% this year and 10% weekly in its strongest week since April 25.
Bitcoin to $150,000?
Bitcoin reached an all-time high above $118,000 in a major rally that triggered a large unwinding of short positions, with over a billion dollars worth of bets in shorts getting liquidated in a single day.
With Bitcoin now well over six figures, Bitcoin options traders are already setting their sights on higher prices.
According to Bloomberg, after Bitcoin surpassed $116,000 for the first time, the open interest, or number of existing contracts on the Deribit exchange, has become concentrated around Bitcoin call options with strike prices of $115,000 and $120,000. Longer-term options expiring in late September and December have also seen increased open interest, priced at $140,000 and $150,000, respectively.
Dan Burgin
Vladislav Sopov
U.Today Editorial Team