Ripple has scored a multi-year partnership with the University of Florida’s athletic department.
The XRP crypto of the most prominent venues in college sports.
The logo will be displayed on the playing surface at Ben Hill Griffin Stadium in Gainesville.
The branding debuted during the 2026 Florida football season.
The Gators are scheduled to host Florida Atlantic in their season opener on Saturday.
The financial terms were not disclosed by Ripple or Florida Athletics.
However, a person familiar with the negotiations told The Associated Press that the agreement is expected to generate $5 million per year for Florida.
The source spoke anonymously because of the details of the deal.
The XRP logo will appear at both 25-yard lines when the Gators begin their season.
Florida Athletics said Ripple will receive exposure through digital properties and event signage.
More sports partnerships
In July, the company announced a separate multi-year deal with the University of Kansas that put XRP patches on the uniforms of Kansas athletic teams.
This was notably the first time a cryptocurrency would appear on the jerseys of a major college athletics program.
Meanwhile, the Florida deal gives XRP highly visible real estate on the field of a major college football program.
The timing is also significant for Florida Athletics. College sports programs are under increasing financial pressure.
The NCAA began permitting corporate advertisements on college playing surfaces in 2024. Florida previously used the opportunity to put Geico’s logo on its field for the final two home games of the 2025 season.
Florida Athletics oversees 21 teams and more than 500 student-athletes.
Dan Burgin
U.Today Editorial Team
