Apia, Samoa, November 17, 2025 — Phemex, a user-first crypto exchange, celebrates its 6th anniversary with the campaign theme "Future With U". The milestone follows a defining year of transformation—from a full-scale rebrand to record-breaking user growth and strengthened platform security—symbolizing Phemex's evolution into a forward-looking, resilient, and human-centered brand.
2025: A year of resilience and growth
The year 2025 was pivotal for Phemex. In response to shifting market conditions and internal operational challenges, the exchange conducted a comprehensive system overhaul to strengthen its technical and security foundation. Upgrades included multi-layer wallet protection, AI-driven monitoring, and enhanced disaster recovery mechanisms—all implemented while maintaining 99.999% uptime.
This renewed infrastructure laid the groundwork for strong business performance. Global user numbers surged by 66%, spot trading volume more than doubled with a 122% increase, and futures trading rose 26% year-on-year. These achievements reflect Phemex's ability to convert resilience into growth, reinforcing its position as one of the most trusted and efficient exchanges in the industry.
Rebranding for the future: "For you. For tomorrow."
This anniversary also follows Phemex's comprehensive rebrand. The rebrand defined what Phemex stands for—an efficient, transparent, and forward-thinking platform that empowers users through smarter financial freedom. The refreshed identity, visual language, and storytelling approach connect the brand more deeply with traders worldwide.
"Future with U": A campaign about shared progress
The anniversary campaign celebrates six years of co-creation between Phemex and its community. It highlights how user feedback has continuously shaped the platform's innovation—from multi-asset trading to on-chain earning tools—and looks ahead to new initiatives that will make digital finance even more efficient and inclusive.
2026: Building forward, together
As Phemex moves into 2026, the exchange remains steadfast in strengthening the foundation of its infrastructure. The coming year will see continued investment in security innovation. Phemex will further enhance overall user experience, system scalability and reliability, ensuring peak performance and near-zero downtime even amid surging global trading activity.
Beyond infrastructure, Phemex aims to expand its ecosystem through product innovation and brand development. In 2026, the company will refine its core offerings—spot, futures, copy trading, and earn—while integrating more on-chain tools and cross-asset management features. At the brand level, Phemex will continue strengthening its presence through localized campaigns, educational content, and community engagement, bringing its user-first philosophy to markets worldwide.
Federico Variola, CEO of Phemex, commented: "Our journey this year reaffirmed a core principle: true resilience is engineered, not inherited. We made a strategic decision to treat every challenge as a catalyst. This internal transformation, mirrored by our external rebrand, was the bedrock upon which we achieved record growth. Our 'Future With U' is not just a theme—it's our operational blueprint, signifying that our greatest innovations will continue to emerge from solving real user problems with institutional-grade reliability."
Looking ahead: The story continues
Six years in, Phemex stands at a new starting line. The rebrand and anniversary together signal more than milestones—they mark the beginning of a broader movement toward a more inclusive, intelligent, and human crypto future. With upcoming campaigns and celebrations throughout the season, Phemex invites its global community to join in shaping what comes next.
About Phemex
Founded in 2019, Phemex is a user-first crypto exchange trusted by over 10 million traders worldwide. The platform offers spot and derivatives trading, copy trading, and wealth management products designed to prioritize user experience, transparency, and innovation. With a forward-thinking approach and a commitment to user empowerment, Phemex delivers reliable tools, inclusive access, and evolving opportunities for traders at every level to grow and succeed.
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For more information, please visit: https://phemex.com/
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Dan Burgin
Vladislav Sopov
U.Today Editorial Team