Nexo, the flagship digital assets wealth platform, has secured the status of Official Crypto Partner of the Mifel Tennis Open by Telcel-Oppo. Nexo is yet again reaffirming its commitment to amplification of the Latin American footprint by securing a second ATP tournament in Mexico and announcing a special collaboration with local rising tennis star Rodrigo Pacheco Mendez.
Nexo supports Mifel Tennis Open as Official Crypto Partner
Nexo, a veteran global cryptocurrency platform, expands its array of supported sports events in Latin America. Following its high-profile sponsorship of the Acapulco Open earlier this year, Nexo has become the Official Crypto Partner of the Mifel Tennis Open by Telcel-Oppo, a tournament with 35,000 attendees.
Also, Nexo is proud to announce a special collaboration with local rising tennis star Rodrigo Pacheco Mendez. The new partnership represents Nexo’s commitment to investing in the next generation of talent and aligning with individuals who, like its clients, are shaping what comes next.
Rodrigo’s presence will feature prominently in a series of client-focused moments and activations for all attendees throughout the tournament, bridging the world of sport with the future of digital finance.
Rodrigo Pacheco Mendez is more than thrilled to kickstart the long-term collaboration initiative with Nexo platform:
Partnering with Nexo goes beyond supporting tennis for me. The company believes in the journey and effort behind success. Like in sport, building something meaningful takes time, focus, and the right mindset. I’m proud to be working with a firm that celebrates growth, persistence, and the next generation – both of athletes and investors.
Often celebrated as one of the most picturesque stops on the ATP Tour, the Mifel Tennis Open unfolds each July in Los Cabos, Baja California Sur. Since its debut in 2016, the tournament has attracted top-tier talent — champions including Daniil Medvedev (2022) and Stefanos Tsitsipas (2023) — while the 2025 field features household names like Lorenzo Musetti, Andrey Rublev and defending champion Jordan Thompson.
Nexo bets big on local community in LatAm
Kosta Kantchev, Cofounder and Executive Chairman of Nexo, shared the details of his team's motivation in participating in such events:
Tennis is a game of foresight, resilience, and execution, and the same goes for wealth creation. Our return to the ATP stage reaffirms our belief in building enduring success through experiences that reflect the values of championship tennis: strategy, vision, and commitment. We are especially honored to partner with Rodrigo Pacheco Mendez, whose talent, determination, and rising trajectory so powerfully embody the values we hold dear at Nexo. His presence strengthens our shared values of growth and excellence.
Partnerships like this one with the Mifel Tennis Open by Telcel-Oppo form a crucial part of the premium client experience, which has become synonymous with Nexo’s wealth platform. Nexo’s activation also features an exclusive lounge for Nexo Private clients to relax and engage in strategic conversations, private tennis clinics to play with the best in the sport and much more.
By investing in globally recognized events with deep regional resonance like the Mifel Tennis Open, Nexo continues to redefine what it means to be a client of a premier digital assets wealth platform and reinforce its commitment to the Latin American market.
Vladislav Sopov
U.Today Editorial Team