Nexo, a global tier-1 wealth management platform, has signed a unique collaboration with the DP World Tour, becoming the tour’s Official Digital Asset and Wealth Partner through 2027. The partnership will amplify Nexo's branding among a wealthy audience in the EU and U.S.
Nexo scores three-year partnership with DP World Tour
Nexo, a major global digital assets platform, and DP World Tour, one of the most anticipated golf events, have entered into a three-year strategic collaboration. The agreement marks the first-ever sponsorship between a crypto wealth platform and a major professional golf tour, placing the partners at the forefront of global sport and finance innovation.
Antoni Trenchev, Cofounder and Managing Partner of Nexo, highlights the uniqueness of the collaboration for both partners:
This partnership reflects our belief that wealth and golf are built the same way: with preparation, control, and vision. Both the DP World Tour and Nexo share a commitment to precision, discipline, and performance – whether on the course or in finance. Golf is a natural fit for our brand: elevated, global, and principled.
The landmark partnership starts with six premier tournaments in 2025, including the Genesis Scottish Open, featuring notable players Rory McIlroy, Scottie Scheffler and Matt Fitzpatrick; the Betfred British Masters; the BMW PGA Championship; the Abu Dhabi Championship; and the season-ending DP World Tour Championship in Dubai.
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Max Hamilton, Executive Commercial Director, DP World Tour, is excited by the opportunities Nexo support unlocks for golf worldwide:
Nexo’s forward-thinking approach to innovation and performance aligns seamlessly with ours. Just as the DP World Tour connects global golf fans using the latest technologies, Nexo is reshaping wealth-building with digital tools. Our audience is global, affluent, and financially savvy which makes this partnership a powerful platform for strategic engagement.
At the heart of the 2025 calendar is the newly renamed Nexo Championship, taking place Aug. 7-10, 2025, in Aberdeenshire, Scotland. This flagship event marks Nexo’s bold entry into global sports sponsorship, fusing prestige, performance and innovation in one of the most revered settings in the sport.
At each event, Nexo will activate premium hospitality and bespoke experiences that align with the company's white-glove, custom services for high-net-worth clients. Strategic, high-impact branding on and off the course will reflect Nexo’s and DP World Tour’s shared values of discipline, precision and long-term performance, mirroring Nexo’s approach to building sustainable wealth.
Dan Burgin
Vladislav Sopov
U.Today Editorial Team