X recently rolled out a new "Snooze Topics" feature to give users more control over their timelines, and early data reveals a glaring trend: users are overwhelmingly tired of cryptocurrency.
According to Nikita Bier, the Head of Product at X, "Crypto" ranks as the single most muted topic on the platform since the feature's launch, beating out deeply polarizing subjects like politics and global conflicts.
"Turning down the slop"
The new feature, which Bier playfully noted is for users who want to "crank up or turn down the slop," is currently rolling out on iOS and Web exclusively for Premium subscribers.
Based on the interface shared by Bier, the Snooze Topics tool operates as a straightforward content filter for the algorithmic "For You" tab. Here is how the functionality works:
Users can open the "Snooze Topics" menu and select specific categories they want to hide from their feed for a temporary 24-hour period.
The menu presents a list of broad content categories, such as Politics, Videos, Sports, Business & Finance, and Artificial Intelligence, equipped with simple on/off toggle switches.
If a user changes their mind or wants to restore their standard feed before the 24 hours are up, a "Reset" button at the top left of the menu instantly removes all active snoozes.
The platform's user base has made its preferences clear. According to the data shared by Bier, users are aggressively filtering out digital assets and heavy news cycles.
Despite the heavy presence of crypto influencers and traders on the platform, the broader audience is actively choosing to mute digital asset discussions at a higher rate than even the most heated political debates.
Dan Burgin
U.Today Editorial Team
