During a recent interview with CNBC, David Marcus, Lightspark co-founder and CEO, predicted that the price of Bitcoin, the leading cryptocurrency, could potentially surge to $1 million. "Over the long term, this thing should be worth $1 million or more," Marcus said. However, he does not know when exactly Bitcoin will be able to reach this milestone.
"The interesting thing with the price of Bitcoin is that it ebbs and flows, but over the long run, it always trends in the same direction," Marcus said.
Marcus has stated that he is still "very bullish" long term, but he has stopped short of offering a short-term price prediction.
An uber-bullish target
Bitcoin is trading in the mid-$70,000s at press time. It is down from its October 2025 all-time high of over $126,000. The road to seven figures requires a massive 1,200% rally. The industry's most prominent figures remain steadfast in their million-dollar projections.
Strategy Executive Chairman Michael Saylor is perhaps the most vocal advocate for a seven-figure Bitcoin. Saylor has repeatedly stated that Bitcoin is mathematically destined to reach $1 million as it absorbs capital from traditional stores of value like real estate, gold, and bonds.
Cathie Wood’s ARK Invest was one of the first major Wall Street firms to come up with an actual timeline. ARK Invest currently holds a base-case target of roughly $1.2 million per Bitcoin by the year 2030.
Former BitMEX CEO Arthur Hayes has also predicted the $1 million due to the systemic fragility of traditional finance.
Dan Burgin
U.Today Editorial Team
