Juventus is going to launch a cryptocurrency to allow the voices of fans to be heard. The move is purposed for giving the fans an opportunity to have a more direct engagement with the club’s life.
The “Fan Token Offering,” which is essentially an ICO, will be launched in cooperation with Socios.com. Afterward, the token will be tradeable on the platform against its $CHZ token. Socios.com announced it is planning to launch more (up to 50) suchlike FTOs, teamed up with more soccer clubs.
Earlier, the French team Paris Saint-Germain revealed similar plans on launching an FTO.