Juventus is going to launch a cryptocurrency to allow the voices of fans to be heard. The move is purposed for giving the fans an opportunity to have a more direct engagement with the club’s life.
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The “Fan Token Offering,” which is essentially an ICO, will be launched in cooperation with Socios.com. Afterward, the token will be tradeable on the platform against its $CHZ token. Socios.com announced it is planning to launch more (up to 50) suchlike FTOs, teamed up with more soccer clubs.
Earlier, the French team Paris Saint-Germain revealed similar plans on launching an FTO.
