KuCoin, a top 10 cryptocurrency exchange globally, strengthens its presence in Australia. KuCoin opens local headquarters in Sydney and appoints James Pinch as the Australian managing director.
Crypto major KuCoin opens office in Australia, appoints James Pinch as local managing director
According to the official statement by the team, KuCoin, the "People's Exchange" and one of the leading Web3 services globally, cements itself as a go-to crypto exchange for Australia. KuCoin establishes regional headquarters in Sydney and introduces its Australian managing director.
KuCoin's new Sydney office, located in the CBD, will serve as the local hub for Australia, creating new skilled roles across compliance, operations, cybersecurity and product development over the next 12 months.
Business veteran James Pinch becomes first regional Managing Director for KuCoin, the announcement says. With a foundation in traditional financial services, corporate advisory and extensive experience in mergers, acquisitions and financial technology, Pinch has spent his career at the intersection of traditional finance and innovation.
Pinch shares his excitement about the bold strategic move by KuCoin and its prospects in the Australian market:
KuCoin is doubling down on Australia, investing in local jobs and capability, which is great news for the local crypto industry. Investors down under are serious about digital assets and the industry is projected to continue to grow in the coming year by almost 20% to a projected total revenue of US$1.2bn by 2026. In return, they need transparency, stability, and innovation – exactly what KuCoin provides. With our commitment to robust local engagement and top-tier security, we're here to support the next generation of Australian investors.
These moves signal KuCoin's commitment to growing in the region, reinforcing its dedication to local users, ensuring regulatory alignment and institutional-grade security.
KuCoin teams up with Adam Scott, Australian golf icon
BC Wong, Global CEO of KuCoin, visited Australia this week to open the new office and attend the Australian Crypto Convention (ACC), which the business sponsored for the first time. He also stressed the growing importance of the region for KuCoin's growth strategy:
The appointment of James Pinch and our new Australian leadership team is a key element of our strategy and a clear signal of how serious we are about this market. We are one of the most innovative exchanges offering retail derivatives to Australian customers and are dedicated to delivering a regulated, connected, and converging future for digital and traditional finance to Australian customers.
As part of its long-term commitment to the local sector, KuCoin will also be a sponsor this week at the Australian Crypto Convention 2025, connecting directly with the community and supporting the industry’s professional growth.
Additionally, to mark its investment in Australia, KuCoin has partnered with professional golfer, Masters champion and Australian icon Adam Scott in a nationwide campaign themed “Integrity First. Trading on KuCoin Next,” celebrating trust, stability and reliability. Scott will use the KuCoin-branded golf bag in this year's Australian golf tournaments, including the Australian Open at Royal Melbourne in December, the Australian PGA Championship and throughout the 2026 season.
Dan Burgin
Vladislav Sopov
U.Today Editorial Team